What Is The 'I Think Coolsville Sucks' Meme? The Viral 'Scooby-Doo' Meme Explained

Scooby-Doo has inspired a lot of memes over the past few decades and for 4chan users, none hit quite as hard as "I think Coolsville sucks". The meme comes from the second live-action Scooby-Doo movie, Scooby-Doo 2: Monsters Unleashed and it's still getting referenced on the /tv/ board and across social media 20 years later. Here's why.

What Is The "I Think Coolsville Sucks" Meme?

Back in 2004, Scooby-Doo 2: Monsters Unleashed, the second live-action Scooby-Doo movie, was released in theaters. While the movie garnered mixed reviews at best, it was a big success and one scene in particular stuck out to some fans, becoming a long-lasting meme that's persisted to this day.

In the scene, Fred is interviewed by a reporter who he believes is trying to take him out of context to make Mystery Inc. look bad. Fred says, "Hey, you're doing that thing again where you take everything I say out of context! You're trying to make it look like I think Coolsville sucks!" Fred immediately regrets saying "I think Coolsville sucks" and is vindicated in that thought later, when he sees the out-of-context quote air on the news.

How Is "I Think Coolsville Sucks" Used In Memes?

The scene started to become the subject of memes as early as 2013, with one of the earliest memes referencing it as "the most accurate depiction of the press" the meme creator has ever seen. From there, the scene and the dialogue from the scene only spread, becoming a go-to ironic catchphrase on sites like 4chan.

Beyond the phrase, the scene itself has also been reanimated and redrawn hundreds of times. Fred's angry face from the scene has been plastered over a wide variety of characters and people, becoming instantly recognizable as the "Coolsville sucks" meme even if the dialogue isn't present. To this day, you can find the phrase being used on 4chan's /tv/ board, likely making this the most memorable thing to come of the second live-action Scooby-Doo movie.

For the full history of "I think Coolsville sucks," be sure to check out Know Your Meme's encyclopedia entry for more information.