Sometimes, a phrase so oddly captivating comes along that it's embraced by meme culture almost immediately. This is the case for long bacon store, a meme that first popped up on Reddit back in mid-2023 and has since spread social media-wide. But what is the long bacon store and how did it become a meme? Here's what you need to know.

What Is The 'Long Bacon Store' Meme?

In September 2023, an artist who goes by row.anii on Instagram posted a piece of lesbian pride art depicting a woman wrapping her partner in a scarf to keep her warm. The flag is designed with the colors of the lesbian pride flag. However, one Redditor saw the art and interpreted it another way.

That same month, /u/DopazOnYouTubeDotCom posted an edit of the artwork to /r/bonehurtingjuice that went viral with thousands of upvotes. The meme replaces the contents of each character's speech bubble to read, "where did you get such a long bacon" and "long bacon store," portraying the scarf as a piece of bacon. This sparked a whole wave of memes referencing the long bacon store.

How Is The 'Long Bacon Store' Used In Memes?

The "long bacon store" meme has become a popular joke on the /r/bonehurtingjuice and /r/actuallesbians subreddits, where it has gone viral several times. With that has come a lot of memes referencing the original meme, including edits and redraws where the characters are replaced with other popular characters.

Since 2023, the redraws have spread from Reddit to sites including X and Tumblr, where it's often notably popular. The artist behind the original piece has even acknowledged the meme and given it their praise on Instagram, showing that they take pride in their art becoming such a popular meme.

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For the full history of the Long Bacon Store, be sure to check out Know Your Meme's encyclopedia entry for more information.