What's The 'Fruit Of The Loom Cornucopia' Mandela Effect? The Confusing History Of What Was Never There, Explained

Another "Mandela Effect" is currently trending online, involving Fruit of the Loom, the underwear company, and its logo. Visible in the frame is a bunch of fruit, hence the company's name, however, some online argue that, in the past, there was a cornucopia present behind all the produce. Thus, the Fruit of the Loom Cornucopia Mandela Effect was born.

Despite seeming far-fetched, the "cornucopia" theory has garnered a lot of support over the past year, proving that many people agree that, at one point, the Fruit of the Loom logo was different. Although it's such a simple difference, believers of the "effect" go so far as to say the universe has shifted into an alternate reality.

It may be confusing to an outsider, especially an outsider who believes the Fruit of the Loom has never changed. In turn, let's explain what these people are talking about and where the theory came from.

What Is 'The Mandela Effect?'

To understand why people care so much about the Fruit of the Loom logo, one must first understand what the Mandela Effect is in the first place. It's a slang term for a cultural phenomenon in which a large group of people shares false memories of past events. It's called the "Mandela Effect" because of its 2010 origin, when a blogger discovered that many people online believed that South African President Nelson Mandela died in prison in the 1980s.

Although the aforementioned belief is false, many still thought it was true until, one day, they realized he was alive, ultimately confused by it, believing that they'd possibly shifted timelines into an alternate universe.

There have been many viral "Mandela Effect" theories since then. Some of the most viral include the Berenstain Bears Mandela Effect, which alleges that the beloved children's book family was "Berenstein" not "Berenstain," and the more recent SpongeBob Movie Goofy Goober Guitar Mandela Effect, which alleges that SpongeBob's guitar in The SpongeBob SquarePants Movie was never peanut-shaped.

Who Started The 'Fruit Of The Loom Cornucopia Mandela Effect?'

The theory started five years ago, in 2018, when a Redditor started a thread in the /r/MandelaEffect subreddit. They purported that the Fruit of the Loom logo used to have a cornucopia behind all the fruit, and provided their own artist's representation of what the alleged precursor logo might have looked like.

The Redditor also provided three pieces of evidence to support their claim. The first was an alleged response from a Fruit of the Loom employee in a DM, the second was a still image from the movie The Ant Bully that showed a parody of the logo and the third was another parody drawn in the year 1973.

Many other Redditors supported the theory in the thread's comment section, chiming in with their own, faded memories of the logo's alleged past. Despite their collective groupthink, the Fruit of the Loom logo has never (to the best of anyone's knowledge) included a cornucopia in its 130-year existence.

Going into the 2020s and into this year, 2023, the Mandela Effect regarding the Fruit of the Loom logo resurfaces in internet discourse from time to time. This week, a viral tweet resurfaced it, sparking interest in it once again.

For the full history of the Fruit of the Loom Cornucopia Mandela Effect, be sure to check out our entry on the theory in the Know Your Meme encyclopedia for even more information.