If there's one thing that brings the proletariat together regardless of their political affiliation, it's having a laugh at extremely wealthy people being ridiculous. This fundamental truth has caused many people to go to their vehicles of choice and whisper their names while they run their hands over them and make odd little noises. Welcome to the world of the Bentley ASMR parodies.

What is the "Bentley ASMR" Video?

On July 8th, 2023, the YouTube channel JETCAR posted a video clearly intended to highlight the luxury of a Bentley automobile. To achieve this, they hired an attractive blonde woman to whisper "Bentleh" and run her fingers over some features of the car as a sort of ASMR.

ASMR videos are generally intended to give viewers auditory relaxation by whispering comforting words and making soothing sounds, like crinkling paper or chewing gum — whatever floats the listener's boat. In the case of this Bentley ASMR video, the "boat" being "floated" seems to be "being super wealthy and affording a luxury car."

How Did The Video Become A Meme?

The concept of "whispering a vehicle's name and making noises with it" was extremely simple to imitate, and those with less lavish cars started making their own versions, highlighting the ridiculousness of the original. On August 5th, YouTuber Just Sul posted a version with a Tata, a humble Indian-brand hatchback, gaining a jaw-dropping 56 million views in just six weeks.

From there, the meme caught like wildfire. Five days later, YouTuber Tyler Butterworth made a version with a military tank, gaining over 26 million views. Wormwood Airsoft did the same with a German tank, gaining over 25 million views (it should be noted that those eye-popping numbers are likely due to them being posted to YouTube Shorts).

The videos appear to be doing gangbusters on YouTube, as the algorithmically friendly content has boosted several examples to tens of millions of views. It seems the conceit here is that many vehicles, no matter whether they're Bentleys or Tatas, make similar noises, showing that the ultra-luxury vehicles may not be all that they're cracked up to be by a whispering blonde woman.

---

For more information, check out Bentley ASMR parodies on Know Your Meme.