KYM Insights: The Ukraine-Russia Conflict Meme Report

After nearly two months since the start of the war in Ukraine, the internet has been flooded with various trends, memes and discussions related to the event. Taking a look back at these viral phenomena since the end of February, Know Your Meme Insight’s has compiled our "Ukraine-Russia Conflict Meme Report" to dig deeper into this unique event and its tremendous effect on social media.

Comprised of the timeline, meme discourse, brand reactions and meme warfare, the report is broken into these four core components:

• The Timeline: illustrates how memes were generated in parallel to the major events happening during the conflict

• Meme Discourse: elaborates on each meme’s definition, attributes, context, and reasons for virality ranked by order of relevance

• Brand Reactions: focuses on how institutions like corporations or NGOs responded to these events in various ways using social media

• Meme Warfare: explains why memes are now a crucial aspect of modern conflicts and how each side of the conflict are using memes and social media to promote narratives of information or disinformation

Our methodology first engages in a qualitative analysis utilizing our entire staff of internet culture experts. From there, we decide what memes truly represent the issue. For this, we focus on memes that received virality starting in February 2022, which correlates to the rise of the event. Next, we employed various quantitative ways of measuring data. Our most unique data points come from our website here. We are the number one site for meme information and thus have a treasure trove of data points. Together through these various measures, insights can be drawn.

To download the report, visit our Medium blog here or click this link to get it directly.

Know Your Meme Insights is a team of dedicated experts backed by the world’s largest internet culture database dedicated to researching and documenting online history and viral phenomena. Our influencer reports fuse current trends and historical data with actionable insights with curation where you need it: audience makeup, brand safety and more.

We deliver qualitative and quantitative information to guide your business through the chaos of social media that you can’t find anywhere else.

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