Known as the "Ghostface Cult," this TikTok phenomenon originally emerged in October 2021 and has continued to grow over the last two years. The trend sees users adopt a profile picture of Ghostface from the Scream slasher movie franchise and follow each other with the goal of rapidly increasing their follower count.

The prevalent image associated with this cult humorously portrays Ghostface, often associated with horror, blowing smoke from the iconic mask and creating a unique and playful online community centered around this character and its subversion of expectations.

Have no idea what a "TikTok Cult" is or what we're talking about? Watch our latest video below for a breakdown of the trend.