If you are seeing photos and videos of a doughy-looking animated mascot plastered across various storefronts on the internet, you might have noticed that some of the locations don't exactly look… real. The logo of Mixue Ice Cream and Tea, along with its white snow cone mascot, has been getting Photoshopped onto locations both in real life and online since the tail end of 2022. But what is Mixue Ice Cream, and why are people treating it like the Dunkin' Donuts of Asia?

What Is Mixue Ice Cream And Tea?

Mixue Ice Cream And Tea is a corporate food chain based in Zhengzhou, China. In 2022, it went viral for its rapid expansion into various Asian countries in a short span of time. Early iterations of Mixue memes Photoshopped the chain into random video games and cartoons, comparing it to Kelpshacks from SpongeBob SquarePants or photoshopping it into the backrooms.

What Is Mixue's Mascot?

Mixue Ice Cream and Tea's mascot appears to be a snowman or snowcone with a carrot for a nose. In some memes, the mascot is often edited, photoshopped or reimagined entirely.

Videos of Mixue mascots being funny and clowning around went viral on Malaysian TikTok and Twitter in late December 2022, with one user compiling a thread of the Mixue Man's greatest hits.

kelakuan badut mixue -- a thread --pic.twitter.com/KjAwPzT1ge

— 🖤✨ (@bburinkles_) December 31, 2022

What Is The Mixue Song?

Mixue Ice Cream and Tea has an official jingle that plays in advertisements for the chain. The song's earworm hook has led to parodies as well. In particular, Genshin Impact fans have taken a great liking to the brand.

the mixue song with Kaveh, Alhaitham and Nahida #genshinMMD pic.twitter.com/veDcyARZLR

— len (@isralennt) January 7, 2023

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For the full history of Mixue Ice Cream And Tea, be sure to check out our entries on it here and here for even more information.