About

Random Mixue refers to a series of photoshops showcasing the Chinese ice cream and tea shop Mixue in surprising locations, poking fun at the shop's swift opening of multiple locations in Asia. The meme bears similarity to how Spirit Halloween memes are used in the West.

Origin

On September 5th, 2022, Facebook^[1] user Aufi Rayesa joked about the Chinese ice cream and tea shop Mixue opening near his house by posting an image of Kelpshakes from SpongeBob SquarePants rebranded as Mixues. He also warned people to look around in case another branch of the chain was opened at near them. The post received 866 reactions and more than 2,000 shares (shown below).

Spread

On November 18th, 2022, Twitter^[2] user @txtdrkuliner uploaded a joke regarding the Twitter Shutdown Rumors stating that the Twitter office would be changed to a Mixue after it closed. The tweet received more than 5,500 retweets and 25,700 likes in one month (shown below).

Starting in December 2022, memes about Mixue hit a new peak in popularity among Indonesian speakers. For example on December 4th, 2022, Facebook^[3] user Dane Rama uploaded an image of the Kelpshakes edited to show Mixue multiplying. The post received 390 reactions and 764 shares (shown below, left). On the same day, Facebook^[4] user Unkl Mitball uploaded an image of Mixue opening a branch in The Backrooms. The post received more than 1,700 reactions and 1,700 shares (shown below, right).

Various Examples

Search Interest

Unavailable

External References