Well-known influencer and beauty guru James Charles is being canceled on TikTok as numerous users mass unfollow him in the wake of some troubling allegations.

The allegations surround Charles' alleged relationship with influencer Evan Johnson, who was recently arrested over what he allegedly did to his ex-girlfriend.

So why exactly is James Charles getting mass unfollowed on TikTok and receiving backlash from so many? Here's what you need to know.

@edits.444.uuuuu like why do people NOW think hes bad? #fyp #jamescharles #Massunfowllowing #unfollow ♬ original sound – &lt3

What Is The 'James Charles Mass Unfollowing?'

In early April 2025, influencer @kaylamalecc, or Kayla, posted a video to TikTok revealing that she had been in an abusive relationship with an unnamed ex-boyfriend. Her followers determined this to be influencer Evan Johnson. Kayla is also known to be friends with beauty guru James Charles.

Shortly after Evan Johnson was exposed, he was arrested on a charge of alleged domestic assault. Then, during an interview, influencer Zack Sellars claimed that Charles was in a relationship with Johnson after Kayla, despite allegedly knowing of his abuse.

This turned many people against the already controversial James Charles and naturally brought on a mass unfollowing campaign, which spread through the comment sections of TikTok videos.

@kaylamalezcx Replying to @Assil soon #foryoupage #foryou #fyp #kaylamalecc #evanjohnson #jamescharles ♬ original sound – Kayla x

How Is 'James Charles' Mass Unfollowing' Used In Memes?

The James Charles mass unfollowing event officially started on or just prior to May 5th, 2025, when TikTokers began posting videos recording Charles' live follower account plummeting.

These videos tend to feature captions spreading the word of the mass unfollowing and encouraging others to unfollow the viral internet personality.

Mass unfollowings like this were first popularized on TikTok back in December 2024 when Vexbolts' mass unfollowing campaign went viral. They're typically used as either a response to bad behavior to teach the subject a lesson, or as a form of trolling, as was the case with Vexbolts.

@s.a.k.u.r.a... The look of pure shock on my face when he was gaining followers though#fyp blank" href="https://www.tiktok.com/tag/jamescharles?refer=embed">#jamescharles blank" href="https://www.tiktok.com/tag/massunfollowing?refer=embed">#massunfollowing blank" title="♬ admire the perc – !" href="https://www.tiktok.com/music/admire-the-perc-7028364813881346822?refer=embed">♬ admire the perc – !

What Are Some More 'James Charles Mass Unfollowing' Memes?

@lameloballswif4lif3 Who are those two people that followed him 💀💀💀 #jamescharles #massunfollowing #kayla #james #tiktok #fyp @kayla ♬ original sound – ADITONYA

@urfavvcassidy0 LIKE IS IT JUST MEEE#fyppppppppppppppppppppppp #dontletthisflop #dontletthisflop #trend #kaylamalecc #jamescharles #massunfollowing ♬ original sound – ꨄ

@user..10132 he deserves it #funney #funnytiktok #viralvideos #vira #funn #funney #jamescharles #viralvideos #fyp #fyp #unfollowingspree #funn #funney ♬ original sound – ꨄ

@sspam_accountx HELPP #fyp #foryou #jamescharles #massunfollowing #viral #relatable #blowup ♬ original sound – ꨄ

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For the full history of the James Charles Mass Unfollowing, be sure to check out Know Your Meme's encyclopedia entry for more information.