Overview

Vexbolts Mass Unfollowing December 31st, 2024 is a trolling campaign urging TikTokers to unfollow Vexbolts on December 31st, 2024. The campaign began in late-December 2024, purportedly causing a surge in Vexbolts' follower count, with some suggesting that these users were only following so they could un-follow on December 31st. The campaign was largely spread through spam comments on TikTok videos, using the copypasta, "vexbolts mass unfollowing dec 31st, spread the word." The reason for the campaign is vague, with some simply believing that the creator is unfunny or cringe. By December 30th, Vexbolts surpassed 7.4 million followers, whereas he had only around a million at the start of the campaign.

Background

It is unclear who started the "mass unfollow Vexbolts" campaign. The reasons for the campaign are also unclear, with many commenters simply claiming it's because they find Vexbolts' content cringeworthy. Many videos encouraging users to unfollow Vexbolts on December 31st, 2024, are posted to one of Vexbolts' original sounds^[1] for a song about the Low Taper Fade meme.

On December 23rd, 2024, TikTok^[8] user @jugglordx posted the earliest known video about the "vexbolts mass unfollowing," encouraging users to spread the word." The video received over 2.3 million views, 366,000 likes and 4,700 comments in four months.

Another early and viral example of a video spreading the campaign was posted on December 25th, 2024, by TikToker^[2] @unemployedcrashout, garnering over 530,000 views in a day.

Developments

Late on December 25th, 2024, well-into the campaign's existence, Vexbolts posted a video to TikTok^[3] celebrating his follower count passing 2-million, with some commenters suggesting the followers only surged because of the campaign and that those followers would all unfollow on the 31st, garnering over a million views in a day.

Online Reactions

The campaign was spread by many TikTokers over the following days, with numerous videos gaining hundreds of thousands to millions of views. It was also spread through the spam copypasta "vexbolts mass unfollowing dec 31st, spread the word." For example, on December 25th, 2024, TikToker^[4] @wsnowwyz posted a video captioned, "Vexbolts watching his whole account fall apart on December 31st," garnering over 3.5 million views in a day.

On the same day, TikToker^[5] @dlive1 posted a slideshow video containing a drawing of Paul Revere warning people that the British are coming, writing, "How mfs feel spreading 'The Mass Vexbolts Unfollowing,'" garnering over 4 million views in a day.

Vexbolts' Reaction

In response to the mass unfollowing campaign, Vexbolts leaned into the meme and began posting videos in which he further encourages it and ironically expresses concerns over the trend and begs followers not to leave him in 2024. For example, on December 28th, 2024, Vexbolts posted a video to TikTok^[6] where he asks Kai Cenat to save him from the unfollowing, garnering over 27 million views in two days.

On December 29th, Vexbolts posted a video to TikTok^[7] parodying the this is for my safety video, yelling, "this is for my mass unfollowing," garnering over 7 million views in a day.

Search Interest

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