Vexbolts Mass Unfollowing December 31st, 2024
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Overview
Vexbolts Mass Unfollowing December 31st, 2024 is a trolling campaign urging TikTokers to unfollow Vexbolts on December 31st, 2024. The campaign began in late-December 2024, purportedly causing a surge in Vexbolts' follower count, with some suggesting that these users were only following so they could un-follow on December 31st. The campaign was largely spread through spam comments on TikTok videos, using the copypasta, "vexbolts mass unfollowing dec 31st, spread the word." The reason for the campaign is vague, with some simply believing that the creator is unfunny or cringe.
Background
It is unclear who started the "mass unfollow Vexbolts" campaign. The reasons for the campaign are also unclear, with many commenters simply claiming it's because they find Vexbolts' content cringeworthy. Many videos encouraging users to unfollow Vexbolts on December 31st, 2024 are posted to one of Vexbolts' original sounds[1] for a song about the Low Taper Fade meme.
The earliest examples of videos spreading the campaign were posted on December 25th, 2024, with one of the most popular examples being an upload by TikToker[2] @unemployedcrashout made that day, garnering over 530,000 views in a day.
@unemployedcrashout bro is NOT making it to 2025 💔💔 #vexbolts #yesquad #cringe #meme #december #brainrot #christmas #2025 #newyears #fyp ♬ Unemployed brainrot banger – Vexbolts
Developments
Late on December 25th, 2024, well-into the campaign's existence, Vexbolts posted a video to TikTok[3] celebrating his follower count passing 2-million, with some commenters suggesting the followers only surged because of the campaign and that those followers would all unfollow on the 31st, garnering over a million views in a day.
@vexbolts MASS UNFOLLOW VEXBOLTS DECEMBER 31st 💔 (Use code vexbolts in the itemshop) #greenscreen #vexbolts #fortnite #december31st ♬ Scheming – Instrumental Slowed – you lost
Online Reactions
The campaign was spread by many TikTokers over the following days, with numerous videos gaining hundreds of thousands to millions of views. It was also spread through the spam copypasta "vexbolts mass unfollowing dec 31st, spread the word." For example, on December 25th, 2024, TikToker[4] @wsnowwyz posted a video captioned, "Vexbolts watching his whole account fall apart on December 31st," garnering over 3.5 million views in a day.
@wsnowwyz vexbolts mass unfollowing dec 31th, spread the word #wsnowwyz #fortnite #fortniteclips #vexbolts #unemployed #lowtaperfade #huzz #giftok #gaming #meme #fyp ♬ Unemployed brainrot banger – Vexbolts
On the same day, TikToker[5] @dlive1 posted a slideshow video containing a drawing of Paul Revere warning people that the British are coming, writing, "How mfs feel spreading 'The Mass Vexbolts Unfollowing,'" garnering over 4 million views in a day.
