…but I'm going to give you the benefit of the doubt.
In addition to almost 7 years as a confessed meme addict, I have moderated the largest meme forum on the Internet (at over 2 million subscribers) for over a year. You think I don't know memes? In that time I have removed over 400posts for not following subreddit guidelines. In addition to my moderation responsibilities I am one of the most active writers on knowyourmeme.com. You think I don't know memes? Then how do I write articles about them on a site called knowyourmeme? Several mainstream blogs have contacted me to ask about the recent meme phenomenon and each has been thankful and enlightened with what I had to tell them. It's not just limited to blogs though. Several companies have asked me to review their meme ads to avoid a failure like Toyota's meme commercial. Just last week a major food company contacted me with a paid offer to help them on a new ad campaign. I declined when I researched the company and saw that they had contributed money to socially conservative groups.
It's safe to say that I am one of the world's foremost experts on memes and in fact there is no one I can think of that has a meme resume as impressive as mine. So please tell me, what are your qualifications to say that I don't know what a meme is.