Well, this is actually something I didn't expect to become a thing on tumblr, or anywhere on the internet for that matter. I would have to chalk this sudden popularity up to Doug Walker's positive Dreamworks-uary review that happened about a month ago, but that also brings up the question as to why people picked Bee Movie to latch on to instead of any other Dreamworks movie that didn't get much attention to it until Doug Walker reviewed it. Why did people suddenly like this one? Was it Jerry Seinfeld? I watched the movie myself, and I thought it was funny enough but nothing I'd make a fandom over. I'm rambling now.
If we do make a page for this, it should be under subculture, because this seems to be more about the fandom than the movie itself. Give this a wait for now though, this might be a thing that dies out by next week.