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While surfing through YouTube's music section, I keep seeing videos of people and "vocal coaches" reacting to some singer named Dimash Kudaibergen. Curious, I decided to look him up and found out that he's a singer known for his six octaves and his viral performances on Chinese reality shows. If you type this name on YouTube, the first suggestion you'll see is most likely "Dimash reaction", proving that his fanbase is probably even bigger than the man himself.

Maybe I'm just living under a rock, but I barely ever see Dimash mentioned outside of YouTube or even in fairly casual music circles. So what's with this discrepancy in popularity?

Personally, I find Dimash to be a talented vocalist wasting his chops on by-the-numbers pop covers. If I had to guess, it's that Dimash is actually a viral marketing ploy tailored specifically to bait YouTubers into reacting to him.

He's a kazakh, who is mildly known in CIS for his voice and singing performance. He got some fans and i'ven't heard of him in western internet. Try searching for him on RuNet, Димаш Кудайбергенов, though if you don't know Russian, it's going to be a fruitless venture

That's kind of odd. "Mildly known" seems to be a pretty big understatement for someone whose popularity on the world's largest video sharing platform rivals K-pop stars. Given how big he is on YouTube, I'd assume that he has a massive following in the former CIS countries.

I'm getting even more suspicious about his sudden popularity spike.