Big Toblerone

Big Toblerone

Part of a series on Neo Yokio. [View Related Entries]

Updated Jul 28, 2022 at 01:21AM EDT by Aidan Walker.

Added Oct 04, 2017 at 01:50PM EDT by Matt.

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Big Toblerone refers to references and jokes based on a scene from the Netflix anime series Neo Yokio, in which the protagonist, Kaz Kaan, courts a woman by gifting her an oversized Toblerone candy bar.


On September 7th, 2017, all six episodes of the first season of Neo Yokio premiered on Netflix. In episode two, the character Kaz (voiced by Jaden Smith) decides to bring Helena (voiced by Tavi Gevinson) a big Toblerone in hopes that she'll go to a ball with him (clip below).


The big Toblerone is a real product sold by Mondelez International.[1] It weights approximately 9.9 lbs and is 2.62 ft long. On September 4th, 2010, at the Toblerone Schoggifest 2010, the world's largest Toblerone was unveiled, weighing approximately 224lbs.[2]


Within two weeks of the film's release, people began making jokes about the big Toblerone, particularly the line "You don't deserve a big Toberlone." On September 22nd, Twitter [3] user @Robert88UK posted a series of screenshots from the show, featuring Kaz deciding to bring Helena the Toblerone and finally, him deciding that she does not deserve it. They captioned the post (shown below, left) "A tragedy in 4 parts #NeoYokio," garnering more than 23,000 retweets and 47,000 likes in two weeks.

Later that day, Twitter[4] user @Suicidal_Smoker posted a picture of the big Toblerone with the caption "rt if you deserve this toblerone." The post (shown below, right) received more than 17,000 retweets and 17,000 likes in two weeks.

A tragedy in 4 parts #NeoYokio deserve this big Toblerone I'll bring her a big Toblerone. rt if you deserve this toblerone TOBLERONE SWISS MILK CHOCOLATE WITH HONEY&ALMOND NOUGAT ALMO 47 ▲ OF SWITZERLAND SWI

Several media outlets covered the popularity of the meme, including Polygon[5] and BuzzFeed. [6]

Big Toblerone Generator

On October 3rd, 2017, Neo Yokio-creator Ezra Koenig tweeted[7] a link to the official Big Toblerone meme generator,[8] The generator allows users to input one or two likes of custom text to be placed on the big Toblerone. That day, Twitter[9] published a Moments page about the generator.

Know Your Meme

Various Examples

you deserve a big toblerone to: from: Need me a girl to cradle me the way how Jaden Smith cradles his toblerone ▲TOBLERONE So-yeah. #neoyokio NOBODYDESER TOBLERONE
when she takes the big toblerone even though she doesn't deserve it #NeoYokio I can see you, bitch Don't give away your Toblerone too quickly, you might break your heart l took my tiny toblerone on a tour of the city OBLER

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