Capone - Oh No TikTok Trend

About

Capone – Oh No TikTok Trend refers to a trend on TikTok set to the song "Oh No" by Capone,^[1] a sample of the Shangri La's song "Walkin' In The Sand," in which users edit videos of themselves failing or about to get hurt to end on a freeze-frame right before the moment of disaster. Some videos feature a series of freeze-frames at different levels of zoom set rhythmically to the song. The trend is similar to memes like Yes – Roundabout / To Be Continued and It Was At This Moment He Knew… He Fucked Up. It is mainly collected under the original sound^[2] for Capone's song and the hashtag #ohno.^[3]

Origin

With over 200,000 videos using the sound as of November 2nd, 2020, it is unknown who started the trend. However, it appears as if it began prior to September 7th, with a focus on Fortnite and gaming videos. For example, on September 7th reytehozol^[4] uploaded a Fortnite video set to the sound in which the frame freezes as the player is about to land a perfect sniper shot on another player (shown below). The sound and format have also been applied to other gaming videos across TikTok.^[5][6]

Spread

In late October 2020, the trend saw an increase in popularity as TikTokers began applying the freeze-frame effect to videos of themselves failing, or at least appearing to. On October 26th, TikToker 2016_mazda_mazda3^[7] uploaded a video of a tensioner pulley rolling off of a car, with a series of freeze-frames on the pulley as it's rolling (shown below, left). The video gained over 4.2 million views and 694,000 likes in a week. On the same day, jeeplord^[8] uploaded a video where they enter their basement to see a pale hand reaching around the corner, followed by a series of freeze-frames (shown below, right). The video garnered over 6 million views in the same span of time.

On the week of November 2nd, the hashtag #OhNo hit TikTok's trending page, increasing the popularity of the trend. On October 29th, TikToker perreclerte0^[9] uploaded a video following the trend, gaining over 22.9 million views in 5 days (shown below, left). On October 31st, the Vörös twins uploaded a version of the trend^[10] featuring one of the twins falling off a skateboard, gaining over 5.5 million views in 3 days (shown below, right).

As of November 3rd, videos under the hashtag #ohno have been viewed over 4.1 billion times. The original sound "Capone – Oh No" has been used in over 300,000 videos.

Various Examples

Search Interest

External References