Dhanda Karo Toh Bada Karo
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About
Dhanda Karo Toh Bada Karo is a catchphrase and reaction image that shows Sacred Games character Ganesh Gaitonde (played by Nawazuddin Siddiqui) saying "Dhanda Karo Toh Bada Karo, Warna Mat Karo," which loosely translates to, "When doing business, go big or go home." The screencap is generally used by people satirizing business strategies or to compare their decisions with making a high-profile business move.
Origin
In season two, episode one of the Netflix TV show Sacred Games, released August 15th, 2019, Ganesh Gaitonde is seen sitting in a pool and speaking to Purushottam Baria, a local businessman. He then delivers the dialogue, "Dhana Karo Toh Bada Karo, Varna Mat Karo," which translates to, "When doing business, go big or go home." A reupload of the scene was posted to YouTube[5] by user Element on February 2nd, 2021, and gathered over 12,000 views in just over a year (seen below)
On May 5th, 2020, Twitter[1] user @ShahHadi4 posted a tweet using the screencap as an image macro. The tweet read, "Question – Write limitation of sole proprietorship (1 mark)," and gathered just six likes in over two years (seen below).
On May 7th, 2020, Twitter[2] user @_badboyash9 posted a tweet using the same reaction image, gathering a mere three likes in over two years (seen below).
Spread
On August 12th, 2020, Instagram page[3] @upscmeme posted an image using the meme format with an English-language caption, gathering over 4,000 likes in a little over two years (seen below).
On September 29th, 2021, Instagram page[4] @haq_se_engineer posted another version of the meme with TikToker Khaby Lame looking confused in the top panel, gathering over 13,000 likes in nearly one year (seen below).
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