Dub Bossman

Dub Bossman

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Dub Bossman is a slang term used to describe a win in football, dub being a deviation of "W," meaning win. It is mostly used in the context of calling the person who collected the win "bossman," a slang term meaning winner or champion. In 2020, the term became a pseudo nickname for UK YouTube channel host Robbie Lyle, who has been the subject of numerous memes referring to him as the "Dub Bossman" on Twitter. Memes of Lyle typically feature an image formatted like a Snapchat image, with a black-barred caption across the center of the frame. In the image, Lyle is commenting on a "dub" or win.


The origin of the phrase "dub bossman" is unknown and likely predates its internet usage. On September 6th, 2018, Twitter[1] user @DL_CoachBryson tweeted the earliest known usage of the phrase (shown below). They wrote, "Man that was good. I hope all has been well with the Longhorns! Congrats on your first dub bossman!"


In February 2020, the phrase grew in popularity. For example, on February 3rd, 2020, YouTuber JosephCFC18 posted the video "Insistence Season 2 Episode 5: scrumptious dub bossman." The post received more than 1,500 views in less than one year (shown below, left). The thumbnail for the video features a photograph of Robbie Lyle pouring champagne.

That month, other references to Lyle as "dub bossman" grew in usage. On February 8th, 2020, Twitter[2] user @rara_blacksheep responded to a photograph of Lyle with "dub bossman (shown below, right).

Robbie Lyle @ltsDonRobbie · Feb 8 Breakfast in New Orleans. Diet incoming on my return to England ift.tt/3bhkwWR 69 27 44 1.3K I Alex @rara_blacksheep Replying to @ltsDonRobbie Dub bossman 1:17 PM · Feb 8, 2020 · Twitter for Android

Days later, on February 10th, Twitter[3] user @bhavss14 tweeted a photograph of Lyle smoking a cigar and the caption "I wonder how long before we see a dub meme made out of this." The post received more than 470 likes in less than one year (shown below, left). Many responded with memes that featured the phrase "dub bossman" (examples below, center and right).

Still trying to come to terms with how huge that dub is bossman adidas

On February 27th, the r/aftvdubmemes subreddit[3] launched as a repository for Dub Bossman memes.[3]

On May 23rd, the YouTube channel AFTV posted a video of Lyle reacting to the memes. The post received more than 100,000 views (shown below).

Various Examples

Had to climb 148 storeys to witness the historic W bossman Struggling to defend myself from this huge dub bossman Ice cold. No Smile. Black Gloves. Dripping in sauce. Sauce on spill. Killer. Winner. And I can see that dub bossman
JAY STAIRLIFT &MOY I had to get my mate to see the size of this W Hang on mate, just seen something in the distance... think it's a massive dub

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