Ee Sala Cup Namde / Royal Challengers Bangalore Slogan

About

Ee Sala Cup Namde refers to memes and jokes made in reference to a slogan in support of the Royal Challengers Bangalore (RCB) cricket team in the Indian Premier League tournament. In 2018, an informal social media fan campaign led to the phrase "Ee sala cup namde" trending in India. The phrase, which translates from Kannada to English as "This year the cup is ours," was officially adopted by RCB in 2018.

Origin

The earliest known viral use of the phrase "Ee sala cup namde" was an April 20th, 2017 YouTube^[1] video posted by NKM Creations that gathered over 130,000 views in over 6 years (seen below).

The earliest notable use of the phrase in a meme was posted on December 15th, 2017 by Instagram^[2] page @nammakarnatakamemes, where it gathered over 7,500 likes in five years (seen below).

Spread

On January 4th, 2018, a video posted by Facebook^[3] page Awakening Hudugru used the caption "Ee sala cup namde," gathering over 31,000 views and over 2,000 likes in over five years (seen below).

On February 23rd, 2018, Facebook^[4] page Troll Maga posted a meme using the phrase, gathering over 1,500 reactions in five years (seen below, left). On March 11th, 2018, the Facebook^[5] page posted another meme using the phrase, gathering over 2,000 likes in five years (seen below, right).

In 2023, RCB was kicked out of the running for the IPL trophy after facing a loss against the Gujarat Titans. The phrase "Ee sala cup namde" began to trend again in May 2023. On May 21st, 2023, Twitter^[6] user @HaramiPandey posted a meme about RCB fans using the phrase, gathering over 160,000 views and 2,900 likes in a day (seen below).

Various Examples

Search Interest

External References