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Avengers: Endgame Spoiler Prevention Campaign
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About
Avengers: Endgame Spoiler Prevention Campaign or #DontSpoilTheEndgame refer to a campaign initiated by Avengers: Endgame directors Anthony Russo and Joe Russo and supported by several major subreddits which aimed at preventing pre-premiere spoilers from 2019 Marvel superhero film Avengers: Endgame from being leaked; as well as memes spreading awareness of potential spoilers from the movie and related meta memes.
Origin
On April 12th, 2019, Redditor NoahJ666 posted a Spider-Man Presentation meme calling for bans against users who spoil Avengers: Endgame superhero film, scheduled to release in the U.S. on April 26th, 2019.[1]
In the comments, /r/dankmemes moderator READMYSHIT promised to remove any pre-premiere spoilers from the sub,[2][3] with the comment receiving over 2,700 upvotes.
On April 16th, Avengers: Endgame directors Anthony and Joe Russo tweeted an open letter in which they asked everyone not to spoil "Avengers: Endgame", launching #DontSpoilTheEndgame hashtag (shown below).[8] The tweet gained over 96,300 retweets and 206,000 likes.
Spread
As #DontSpoilTheEndgame hashtag gained traction online, several major subreddits, including /r/dankmemes, /r/memes and /r/thanosdidnothingwrong, pledged to prevent any spoilers an unidentified period following the premiere. Multiple notable posts praising /r/dankmemes moderators for removing the spoilers from the subreddit were posted, with many examples referencing /r/dankmemes in-joke about about all subreddit moderators being gay. For example, on April 16th, 2018, Redditor StaticVenom posted a JonTron meme announcing that /r/dankmemes moderators were "promoted to bisexual". The post gained over 27,000 upvotes in nine days.[4]
In the same period, posts pledging to downvote any seen Endgame spoilers were posted in /r/thanosdidnothingwrong,[9] /r/dankmemes and other subreddits. For example, the first such post by Redditor NachNach16, made on April 16th, 2018, gained over 9,300 upvotes.[5]
In the following days, several users also made posts ridiculing the circlejerk (examples shown below).[6][7]
#DontSpoilTheEndgame Video
On April 25th, 2019, Marvel Enterntainment YouTube channel posted a promotional video tagged #DontSpoilTheEndgame in which Endgame cast asked the viewers not to spoil the film.
#DontSpoilTheEndgame Campaign End
Following the premiere of the movie, moderators of /r/dankmemes, /r/thanosdidnothingwrong and numerous other meme subreddits removed all posts containing spoilers, while members of the Instagram meme community utilized multi-slide feature in order to warn their subscribers about Avengers: Endgame spoilers in their posts.[10][11]
On May 2nd, 2019, major meme subreddits lifted the restriction, allowing submittions of posts containing spoilers provided they had been given the "spoiler" tag.
On the same day, Avengers: Endgame directors Anthony and Joe Russo announced that #DontSpoilTheEndgame campaign will end on May 6th, 2019, ten days after the premiere of the film.[12]
On that day, /r/dankmemes,[13] /r/memes,[14] /r/thanosdidnothingwrong[15] and other subreddits started allowing posts containing spoilers without the "spoiler" tag.
Various Examples
Search Interest
External References
[2] Reddit – READMYSHIT's Comment
[3] Reddit – READMYSHIT's Comment
[4] Reddit – Spoiling endgame should be ban worthy.
[5] Reddit – https://i.redd.it/0y7rwdewtqs21.jpg
[6] Reddit – i will downvote endgame spoilers
[7] Reddit – actually true
[8] Twitter – @Russo_Brothers's Tweet
[9] Reddit – [Announcement] Thanos demands your silence
[10] Instagram – joshua.likes.salsa's Post
[11] Instagram – thicc.m4v's Post
[12] Twitter – @Russo_Brothers's Tweet
[13] Reddit – Endgame spoilers will be allowed on Monday with spoiler tags.
[14] Reddit – Endgame Spoilers Are Now Allowed
[15] Reddit – The Russo Brothers have spoken, spoilers are now allowed on the subreddit without the warning.
Top Comments
Evilthing
Apr 25, 2019 at 02:18PM EDT
No!!
Nov 06, 2021 at 01:32AM EDT