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Operation Pillar of Defense

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Background

Operation Pillar of Defense^[1] is an operation launched by the Israel Defense Forces after the murder of Ahmed Jabari, chief of Hamas' military wing in Gaza. The goals of the operation are to both halt rocket attacks launched from Gaza against civilian targets and to disrupt the actions of militant organizations.

Notable Developments

November 14th: Announcement

Instead of formally declaring the attacks via a press conference or traditional news outlet, the Israel Defense Forces (IDF) took to their Twitter account @IDFSpokesperson^[2] to announce the campaign.

The IDF has begun a widespread campaign on terror sites & operatives in the #Gaza Strip, chief among them #Hamas & Islamic Jihad targets.
— IDF (@IDFSpokesperson) November 14, 2012

IDF also took to Facebook^[3], Flickr^[4] and their personal blog^[5] to share news and updates about the attacks. Additionally, they created the IDF Ranks Game^[6] where users could earn points and badges for sharing official IDF content online.