Keep The Heid
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About
Keep the Heid refers to a phrase which was said by First Minister of Scotland Nicola Sturgeon during one of Scotland's coronavirus briefings. The phrase which is Scottish slang for "stay calm".
Origin
On the July 14th, 2020, Nicola Sturgeon advised people to 'keep the heid' when responding to a question as part of the Scottish Government's daily briefing on that day. (see below)
Keep the heid 👀😅 https://t.co/PjUj4fYSb0 pic.twitter.com/qGdvpRdVgV
— 𝚒𝚗𝚍𝚎𝚙𝚎𝚗𝚍𝚎𝚗𝚌𝚎 𝚙𝚑𝚊𝚜𝚎 𝟹 💬 (@wordamentalist) July 14, 2020
Spread
Shortly after the briefing, many people on Twitter started quoting "keep the heid".
On July 15th, 2020, Nicola Sturgeon tweeted the Scottish Government's "F.A.C.T" campaign guidance accompanied by the hashtag #KeepTheHeid.
Soon after, #KeepTheHeid started trending on Twitter and trended first in Scotland.
Some praised the use of the phrase as well as finding it hilarious that it was "effectively part" of the Scottish Government's campaign.
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