Lay's Do Us a Flavor Parodies

Lay's Do Us a Flavor Parodies

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Lay's Do Us A Flavor Parodies are mockups of packaging design concepts featuring new flavor ideas for the American snack food company Frito Lay's crowdsourced marketing campaign and contest "Do Us a Flavor." The parodies often use improbable or unappetizing flavors for humorous effect.


In 2008, Pepsico launched a "Do Us a Flavor" contest for the Walkers crisps brand of snack foods in the United Kingdom, which challenged consumers to help the company create a new potato chip flavor (shown below, left). In September 2012, the Pepsico potato chip brand Lay's ran its on version of the "Do Us a Flavor" contest, rewarding the winner with a million dollar cash prize (shown below, right).

On September 29th, 2012, Tumblr[1] user CoryDoctorow posted a screenshot of parody chip flavors submitted to the "Do Us a Flavor" contest, including "World's Meanest Dad," "Gargled Milk" and several different scenarios involving "weeping" (shown below). In the first two years, the post gathered more than 4,800 notes.

(ay ey'sbo Us AFlavor aus Recently Created lays World's Meanest Dad Job interview spent weeping A car drive spent weeping A lunch break spent weeping Gargled Milk

Finalist Proposals

In 2013, Wisconsin resident Karen Weber-Mendham won the Lay's contest with the "cheesy garlic bread" flavor, beating out the sriracha and "chicken and waffles" submissions.


Few parodies were created until Lay's began receiving entries for a new "Do Us a Flavor" contest on January 13th, 2014. Participants could use the official Lay's Do Us a Flavor[5] web app to create their own custom potato chip bags to submit to the contest (shown below).

First, name your flavor and choose your chip style(s). ays Enter your flavor name /32 ys Original ays uwavy lays KeTTLe CooKeD Crispy, light crunch Crispy, crunchy ridges Thick-cut, extra crunch

On January 15th, the "Do Us a Flavor" Tumblr[2] blog was launched, which highlights images of parody Lay's potato chip flavors.

aus auus 叫S Turkey and Stuffing Bacon Grilled Cheese KD and Ketchup Chocolate Chip Pancakes Everyone Forgot My Birthday Cactus ayslays 叫 Cherry Cola Patrick Swayze's Roadhouse McGangbang Alligator Chili Chili Lemon Octopus do you even lift bro ay Cuban Yucca Sports Night Breakfast With Cops Check Your Privilege Congrats on your 50★ tweet Life Before The Accident

On January 26th, Tumblr[3] user Moist Chunky Slurp posted a compilation of notable photoshopped Lay's potato chip bags, garnering upwards of 83,100 notes in the following four days (shown below, left). On January 27th, Tumblr[4] user AerosmithHearts highlighted several potato chip bag images for several humorous flavors, including "Beer," "White People Tears," "You Don't Want to Know" and "'Murica" (shown below, right). In the first 72 hours, the post gained over 21,600 notes.

ays wavy Sexual Predator Sinus Infection Magnesium Citrate ays aus laus KeTTLe CooKeD Iron Shavings KeTTLe CÖoKeD These Louboutins Leather Upholstery 16 ays ays STREAK KeTTLe CooKeD White People VS Beer Tears 25 lays lays STREAK wavy KeTTLe CoOKeD Murica VS you don't want to know

On January 30th, Redditor TheIndicaProphecies submitted a Do Us a Flavor creation for "Toothpaste and Orange Juice" to the /r/funny[6] subreddit, where it accumulated more than 20,700 up votes and 1,000 comments in the next three hours (shown below).

Toothpaste and Orange Juice? That does sound yummy as a chip! Thanks for the subm ission, Petal B. Share this tasty flavor with the world! ays Toothpaste and Orange Juice DID YOU KNOW? YOU CANEDIT YOUR EAG ART INTHE MY FLAVORS SECTION Don't stop now, you're on a roll of yummy proportions! Keep those tasty ideas coming for your next chance to win $1 million! CREATE ANOTHER FLAVOR

Search Interest

External References

[1] Tumblr via Wayback Machine – Lays Do Us a Flavor

[2] Tumblr – Do Us a Flavor

[3] Tumblr – Moist Chunky Slurp

[4] Tumblr – Aerosmith Hearts

[5] Do Us a Flavor – Create Flavor

[6] Reddit – Heres my own flavor

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