About

Mega Épica Huevo or ¡Huevo, Dibu, Huevo! refers to both an hamburger sold by Mostaza, an Argentine fast food chain, and the advert made to promote it.

Mostaza

Mostaza is a fast food chain from Argentina that started in 1998. The chain takes its name from the Spanish version for mustard, a food condiment. It experimented a large expansion since 2011, where they had 50 franchises. In 2018, they had 110 locations. By 2023, they had 180 locations.^[1] The recent rise of the popularity of the chain was partly attributed to their association with Emiliano "Dibu" Martínez.^[2]

Emiliano "Dibu" Martínez

Emiliano "Dibu" Martínez is the goalkeeper of the Argentine national football team since June 2021. Martínez acquired international relevance due to his performance during the 2022 FIFA World Cup, where Argentina won the championship. Martínez was a key player during the final match of the tournament, which was decided with a penalty shoot-out. Martínez became the face of the Mostaza brand in late 2022, with the introduction of the Mega Dibu.^[3] This collaboration was elaborated upon with the introduction of the Big Bang Cheddar hamburger in late 2023, and more recently, the Mega Épica Huevo.

Mega Épica Huevo

The Mega Épica Huevo is the latest hamburger presented by Mostaza in collaboration with Martínez. To promote it, they released an advertisement featuring Martínez, and three influencers; Homero Pettinato (son of Roberto Pettinato, former member of Sumo and presenter of Duro de domar), Nati Jota, and Toto Kirzner (son of Adrián Suar, a television producer). The video features the song Tranky Funky by Trueno.^[4] Very notably, the whole point of the advert is to make a play on a double entendre, something that some people considered "crass".

Diffusion

The advertisement was uploaded to several social networks, including YouTube, TikTok, X, and Instagram.

YouTube

The video was uploaded to YouTube on June 8, 2024. As of July 6, 2024, the video has more than 14.5 million views and almost 15K likes.

X

The advertisement was posted on X on June 17, 2024. As of July 6, 2024, the post had 355 reposts, 308 quotes, 6306 likes, 395 bookmarks, and 214 replies.

TikTok

The video was posted on TikTok on June 14, 2024. As of July 6, 2024, the video had almost 43 million views, more than 156K likes, 1445 comments, and 9438 bookmarks.

Spread

The advert soon became infamous doing to its ever increasing exposure leading to semantic satiation, the dialogue deemed "cringy" and the choice of soundtrack. Reposts of the dialogue for the 15 second version (the version most people get to see, given that it is used for adverts on Twitch, X, YouTube and the like) with ironic emojis became popular.

On June 21, 2024, X user @notgonzaloco1 posted a complaint about the advert,^[5] which received 295 reposts, 16 quotes, 4121 likes, 271 bookmarks, and 20 replies as of July 6, 2024. On June 29, 2024, Nati Jota (the person who said the infamous ¡Huevo, Dibu, Huevo! line in the ad) posted that exact quote on X,^[6] probably in reference to the reactions the advertisiment had; the post received 44 reposts, 3 quotes, 1499 likes, and 47 replies in a week.

Following the victories of the Argentine national football team during the 2024 Copa América, several posts expressing their desire to go to Mostaza to buy burgers, and their condolences for the Mostaza employees that will have to deal with waves of people asking for a Mega Épica Huevo emerged. On July 5, 2024, a post by X user @therealbuni obtained almost 11K reposts, 249 quotes and almost 125K likes in less than 48 hours.^[7] On the same day, a post by X user @Pampa139 obtained 521 reposts, 15 quotes, and 8725 likes in the same period.^[12] There was also a post by X user @garcialuciano27 asking for all the Mega Épica Huevo burgers in stock using a screenshot of Boy-Scoutz 'n the Hood, a The Simpsons episode from season 5, which got 6K reposts, and more than 36K likes in less than 48 hours.

Several posts containing the entire dialogue for the 15 second version of the advert with the addition of ironic emojis on X went viral. Some examples include: @reitegrone_ (427 reposts, 3898 likes, 52.9K views),^[8] @frabigol (113 reposts, 1696 likes, 82K views),^[9], @Paralyticss (411 reposts, 4783 likes, 89.7K views), and @GordoDan_ (214 reposts, 2439 likes, 56K views).^[11]

A Oh My Gotto version of the meme was created by X user @uwursulart and posted online on July 8, 2024. As of July 11, 2024, the video has 2206 reposts, more than 11.8K likes and 176K views.^[13] A post on X showing the advert being played on a Game Boy Color was posted by @moretv_ on July 7, 2024. As of July 11, 2024, the post has 2222 reposts, more than 18.7K likes and 260K views.^[14]

oh my gotto it's dibu@Mostaza_ok pic.twitter.com/l0SNySoldp

— ♡ᅠúrsula ! (@uwursulart) July 9, 2024

A You Got The Dud version of the meme was posted on X by user @modedwarfare on July 5, 2024, which as of July 11, 2024, has obtained 3608 reposts, 24K likes and 371.4K views.^[15] A Vince McMahon Crying meme about a mother that calls her son huevodibuhuevo (eggdibuegg), in reference to the ad, was posted online on July 5, 2024. As of July 11, 2024, the post had 9651 reposts, 95234 likes and more than 1.1M views.^[16]

Various Examples

Search Interest

External References