Normani Motivation Challenge
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About
Normani Dance Challenge refers to a social game in which people post videos of themselves mimicking certain choreography used in Normani's "Motivation" music video. During the music video American singer-songwriter Normani bounces a basketball off her knee, pirouettes while it's in the air and then bounces the basketball off her behind. The set of moves caught fans' eyes in August 2019 when the the music video was released and they immediately began sharing their own attempts at the basketball dance.
Origin
On August 15th, 2019, Normani released the official music video for "Motivation" on YouTube. The video gained over 17 million views and 964,000 likes in four days.
Spread
On August 16th, 2019, Twitter users began pointing out the difficult basketball choreography in the video. Twitter user @CraigSJ posted a GIF of the specific scene saying, "Did you see what she just…" which garnered over 500 likes and 180 retweets in three days.
Did you see what she just… pic.twitter.com/tOkz39QB5a
— Craig Bro Dude (@CraigSJ) August 16, 2019
That same day, Twitter user @Moriuhhh pointed out the that the dance move "is an actual challenge" and included a fan rendition of the moves and the hashtag #motivationchallenge (shown below). The tweet accumulated over 5,300 likes and 700 retweets in three days.
so apparently this is an actual challenge?? #motivationchallenge pic.twitter.com/kXXqluMxwI
— mimi.psd (@Moriuhhh) August 16, 2019
On August 16th, TikTok users also began attempting the choreography with basketballs. The first TikToker to upload a #motivationchallenge video was @thekalenallen whose video gained over 30 likes in three days (shown below).
https://www.tiktok.com/embed/v2/6725969587055103237
Various Examples
https://www.tiktok.com/embed/v2/6726298713146379526
https://www.tiktok.com/embed/v2/6726691692814159109
https://www.tiktok.com/embed/v2/6726158753508379910
Well this was a disaster 🤡 #MotivationChallenge
normani</a> <a href="https://twitter.com/hashtag/MotivationOUTNOW?src=hash&ref_src=twsrc%5Etfw">#MotivationOUTNOW</a> <a href="https://t.co/f5HQCDmKmt">pic.twitter.com/f5HQCDmKmt</a></p>— Shannon💞 (strappedtitties) August 18, 2019
It was not with a basketball but I hope you do not disregard! I love you forever my light, you're doing so well!
normani</a> ( my friend has not recorded so well, sorry!! 💙) 🌠💜🌟💜 <a href="https://twitter.com/hashtag/MotivationChallenge?src=hash&ref_src=twsrc%5Etfw">#MotivationChallenge</a> <a href="https://t.co/GXxof3cVgm">pic.twitter.com/GXxof3cVgm</a></p>— isoca (manispoem) August 19, 2019
Made a lil gif of the dance move of the century 🏀
Normani</a> <a href="https://twitter.com/hashtag/Normani?src=hash&ref_src=twsrc%5Etfw">#Normani</a> <a href="https://twitter.com/hashtag/normanichallenge?src=hash&ref_src=twsrc%5Etfw">#normanichallenge</a> <a href="https://t.co/RZwuvc1Qfc">pic.twitter.com/RZwuvc1Qfc</a></p>— Bianca Bosso (biancabosso) August 19, 2019
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