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On Brand Childhood Stories

On Brand Childhood Stories

Updated Jul 10, 2018 at 12:21PM EDT by Adam.

Added Jul 10, 2018 at 11:29AM EDT by Adam.

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About

On Brand Childhood Stories refers to a tweet that went viral in July of 2018 asking other users to share stories from their youth that best represent the person they grew into. Thousands of Twitter users responded, many by quote-tweeting the first example and sharing their stories.

Origin

On July 7th, 2018, Twitter user @prinxeMu[1] tweeted:

What's the most On Brand™️ story you have from your early childhood.
Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slapped my hand down on the stove top.

The tweet gained over 7,700 retweets and over 70,000 likes, as well as over 7,100 direct responses (shown below).


mu Follow @prinxeMu What's the most On Brand TM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red because that meant it was hot, so l made direct eye contact with her and slapped my hand down on the stove top. 10:11 PM-7 Jul 2018 7,791 Retweets 70,344 LIkess)

Spread

In the following days, thousands of Twitter users shared similar experiences of quirky and bizarre stories they had from their childhood that they felt were emblematic of the people they grew into. Some popular examples include a tweet from The New Yorker television critic Emily Nussbaum relating a story in which she feared she'd suffer a fate similar to Violet Beauregard in _Willy Wonka and the Chocolate Factory (shown below, left), and a tweet from online personality Rob Whisman telling a story about how he was disqualified from a spelling bee for doing a WWE celebration (shown below, right).


Emily Nussbaum @emilynussbaum Following Went to the supermarket, ate a blue gumball and became so territied that l'd blow up like Violet Beauregard that I had to be carried out screaming. mu @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe.. Show this thread rob whisman @robwhisman Following disqualified in the final round of an elementary school spelling bee for doing the d-generation x crotch chop after correctly spelling "birthday" mu @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe.. Show this thread 5:25 PM-9 Jul 2018

The spread of the stories were covered by websites such as Select All[2] and Mashable.[3] There, popular embedded tweets include a post by @ShadowTodd that gained over 25 retweets and 340 likes (shown below, left). A tweet by user @huummus gained over 48 retweets and 800 likes (shown below, right).


Todd in the Shadows @ShadowTodd Follow The teacher told me l answered her spelling question wrong so I grabbed the vocab list out of her hand and then informed her that she had mispronounced it mu @prinxeMu uny chia Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with Show this thread 1:50 AM-9 Jul 2018 aoife @huummus Follow when I was born, they thought that I had a rare heart condition but I actually just had what appeared to be a panic attack coming out of the womb mu @prinxeMu uy chia Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe Show this thread

Various Examples


Abby Ohlheiser @abbyohlheiser Follow When I was 11 or 12, I left my own birthday party early. It was a sleepover party in my living room. mu@prinxeMu whar's the moat On Braeu have fom your eary chiahood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe.. Show this thread isadora zeferino @imzeferino Follow my mom was a sales manager on L'Oreal Brasil, and on "take your kids to work" day she introduced me to her boss and I straight up called him a liar because their kid's shampoo totally made me eyes sting even if the label said "no tears mu @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with... Show this thread Joseph Fink @PlanetofFinks Follow I somehow convinced my fourth grade teacher to let me tell the entire greek myth of Perseus to the class. The entire myth takes like 40 minutes to tell. I memorized and performed the whole thing. This was not for any sort of class project or assignment. mu @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with Show this thread 5:47 PM-9 Jul 2018 Jocelyn Silver @silverjocelyn Follow had to write a fairytale in 5th grade and mine was about santa claus leaving his wife for the younger, hotter tooth fairy, who was secretly trying to poach the elves for her teeth whitening business. mrs. claus got a makeover from the easter bunny and refused to take santa back. mu @prinxeMu uny chiad Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe Show this thread amy brown Follow @artb i once told my mom i didn't want to go back to temple because the rabbi spoke to me like i was a child. i was five. mu @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with... Show this thread 10:00 PM-8 Jul 2018 Laura Albanese @AlbaneseLaura Follow l was sent to the hospital with a mystery illness. No one knew what was wrong, but I was dangerously dehydrated. It took a day to figure out the culprit. I had snuck into the fridge multiple times in one day to slowly eat prosciutto. All of it. A full pound. l was three. mut @prinxeMu What's the most On BrandTM story you have from your early childhood. Mine is when my mom told me not to touch the electric stove when it was red, because that meant it was hot, so I made direct eye contact with her and slappe... Show this thread

Search Interest

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External References

[1] Twitter – @prinxeMu

[2] Select All – This Week’s Best Twitter Is Weird, on-Brand Childhood-Stories Twitter

[3] Mashable – The 'on brand' childhood meme is a gold mine of extremely good stories

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