About

Pancake Cereal is a TikTok food tutorial video trend that became popular in April 2020. The food, which is essentially small pancakes in a bowl with milk and syrup, became popular on food blogs and Instagram and eventually led IHOP to make their own pancake cereal.

Origin

On April 20th, 2020, TikToker sydneymelhoff uploaded the first pancake cereal video which gained over 56,300 likes in two weeks (shown below).

Spread

On April 25th, 2020, TikToker summernelson uploaded another cooking video featuring pancake cereal which garnered over 171,200 likes in 11 days. The next day, TikToker arianalee99 uploaded another tutorial that received over 390,500 likes in 10 days (shown below, center). On April 29th, TikToker urmomaaashleyk uploaded another iteration that gained over 755,100 likes in a week (shown below, right).

On April 30th, Delish^[4] reported that IHOP was working on a pancake cereal product. That same day, Instagram user Soflofooodie uploaded a pancake cereal tutorial that gained over 16,600 likes and the next day, Instagram user Sweetportfolo uploaded another that received over 15,400 likes within a week (shown below). StayHipp,^[1] Insider^[2] and Glamour^[3] published articles on the trend.

Various Examples

Search Interest

External References