Chris Petrone

About

Chris Petrone is an American TikToker and social media influencer. He first went viral on TikTok in summer 2020, with videos espousing his belief that men should stock their bathroom cabinets with feminine hygiene products, like tampons and sanitary napkins. As the videos grew in popularity, Petrone began including the hashtag #ceooftampons (CEO of Tampons) one his videos.

History

Chris Petrone posted his first TikTok video on September 10th, 2019. In the video, tries out a face filter, which digitally places laser beams over his eyes, and comments on the filter. Within two years, the post received more than 2,400 views and 100 reactions (shown below).

The following year, on July 9th, 2020, he posted his first video involving his opinions regarding the items that men should keep in their bathroom, including matches, body wash, conditioner, shampoo and tampons and menstural pads. The post received more than 176,000 views, 45,000 reactions and 490 comments in less than one year (shown below, left).

On July 10th, he posted a follow-up video about his cabinet stocked with tampons, instructing people to buy combo packs (shown below, right). The video received more than 900,000 views, 227,000 reactions and 1,600 comments in less than one year (shown below, right).

Weeks later, Petrone posted his first video to reach 1 million views. On July 30th, he published an instructional video on keeping tampons, pads and a trashcan in the bathroom. The post received more than 1 million views, 356,000 reactions and 7,000 comments in less than one year (shown below).

Reception

#CEOofTampons

On TikTok, the hashtag #ceooftampons began appearing in videos posted by Petrone as well as videos about him. While some use the hashtag to praise Petrone, others use it to criticize him (example below, left). For example, on February 11th, 2021, TikToker boredgh0st shared a video that accused Petrone of keeping menstrual products on hand because of a sexual proclivity (shown below, right). As of February 2021, the hashtag has received more than 21 million views.^[1]

That day, Twitter user @generalslug shared a similar criticism of Petrone. They wrote, "wow that’s so considerate JK this guy has a fetish for sure." The post received more than 126,000 views, 3,100 likes and 300 retweets in less than 24 hours (shown below).

wow that’s so considerate 🥺 JK this guy has a fetish for sure pic.twitter.com/ZqpjEHu5Kc

— SLUG (@generalslug) February 11, 2021

On February 12th, Jezebel^[2] published an article entitled "I Really Don't Know What to Make of the TikTok Bro Who Calls Himself the 'CEO of Tampons.'" They wrote:

Overall, this is mostly harmless. Yes, it screams Matt McGorry: The Redux. But sometimes you don’t have a tampon buried at the bottom of your purse, and sticking a wad of toilet paper in your underwear and waddling to the nearest drugstore is less than ideal, so having a partner who has a stock of tampons and a wastebasket in their bathroom is convenient. And his hygiene tips are, unfortunately, necessary for far too many men who need to be reminded to clean their ass crack, to wipe their dicks after they pee, and to have conditioner in their shower.

Search Interest

External References