Game Theory is a video game YouTube series on the channel The Game Theorists created by Matthew Patrick, aka MatPat. The channel posts videos analyzing video games and theories based on them. Patrick is also the creator of the channel The Film Theorists, which posts similar content related to film and television.
The Game Theorists channel on YouTube was first created August 23rd, 2009. A day later their first video was uploaded titled Blood Brothers (Scene): Swearing on the Bible and featured MatPat acting out a role in a play (shown below).
24 more videos of live-action content unrelated to video games were uploaded between August 23rd, 2009 and September 26th, 2010. On April 14th, 2011, their first gaming-related video titled Game Theory Promo (shown below) was uploaded and it was as the name implies a promo for the show Game Theory.
While the channel's early popularity grew at a slow pace, The Game Theorists started to gain a larger following when the Game Theory series was uploaded to ScrewAttack in January, 2012. The Game Theorists' fan base started to grow rapidly in late 2012 and as of March 22nd, 2016 the channel has 6 million subscribers and 733 million views.
MatPat has been known to endorse and promote fans of his, particularly those with similar shows on YouTube, since he started gaining popularity. In July 2012, Matthew Patrick partnered with fellow YouTubers Gaijin Goombah and Digressing and Sidequesting and regularly features their videos on his channel. Collectively they are often referred to as The Game Theorists.
Death of Ronnie Edwards
On July 4th, 2018, The Game Theorists editor and channel contributor Ronnie "Oni" Edwards committed suicide. On July 25th, The Game Theorists channel uploaded a video titled "Losing the Battle," in which MatPat tearfully discusses the death of Edwards and his history on the channel (shown below). Within 48 hours, the video gained over 8.4 million views and 226,000 comments.
That day, posts submitted in Edwards' memory reached the front of the /r/gaming and /r/games subreddits. Meanwhile, MatPat's video reached the front page of /r/videos. Several news sites published articles about Edwards' passing, including Tubefilter, LADBible and GameRevolution.
A flagship series for the channel, Game Theory was originally given a tease on April 14th, 2011 and its first episode titled Game Theory: Is Chrono Trigger's Time Travel Accurate? was uploaded four days later. The show creates and examines theories focused on the plausibility and lore of video games and is well-known for its theories on the indie horror game series Five Nights at Freddy's.
Game Exchange's first episode titled Game Exchange: Japanese Culture in Kirby, Mario, and Zelda was uploaded on July 5th, 2012. Hosted by Gaijin Goombah, the show focuses on the cultural differences in video games. It looks into mythology and folklore to explain the origins of concepts and peculiarities from foreign games, particularly games linked to Japanese culture. He also hosted a series called Game Exchange: Culture Shock, a shortened version of Game Exchange focused on interesting culture references in video games.
Digressing and Sidequesting (DNSQ)
Digressing and Sidequesting's first episode titled Hit Points and Health Bars, Digressing and Sidequesting
was uploaded August 30th, 2012. Hosted by Ronnie "Oni" Edwards, the show explores different aspects of game design and how they affect popular games, including Kid Iccarus, Super Mario Bros., and EarthBound.
Crossover's first episode titled NEW SERIES! Connecting Mario to Gears of War – Crossover was uploaded December 30th, 2012. Hosted by Drake Mcwhorter, the show sets out to prove how all video game universes are connected to each other.
A Brief History
A Brief History's first episode titled The History of Metroid feat. MatPat – A Brief History was uploaded September 21st, 2014. Hosted by footofaferret, the show concisely presents the history of video game franchises.
Deadlock's first episode titled Game Theory Presents – DeadLock: SNES vs. Genesis was uploaded February 17th, 2015. Two viewpoints on video games are each defended by a separate host in an animated pixelated debate battle until both parties ultimately reach a deadlock.
But hey, that's just a theory. A GAME THEORY!
On April 25th, 2011, the meme first appeared at the end of the second episode of Game Theory titled Game Theory: Super Mario, Pipe Dreams (shown below). It has become a staple ending statement for every Game Theory episode since then.
An alternate version was used for the show Film Theory on MatPat's other channel The Film Theorists. First appearing on June 2nd, 2015, in a video titled Film Theory: Can a Doctor Who Doctor ACTUALLY EXIST? (pt. 1, Biology) (shown below), Film Theory's version of the meme was "But hey, that's just a theory. A FILM THEORY!" and is a staple ending statement for every Film Theory episode.
 Game Revolution – Game Theory Host Announces Death of Editor Ronnie Edwards