The Major Key russ group is the manifistation of cringy rich boy culture. Major Key is often referenced when talking about people showing off money, acting superior or thinking they can get away with anything. There are various ways people show "appreciation" for Major Key, some unironically, but mostly ironical support. Thats why mentioning the Major Key russ group often is referenced in a comical way, often to make fun off popular trends that most people view as being stupid.