Sorry for terrible formatting, but this is good data.

Earliest known usage on iFunny on October 26, 2021: https://ifunny.co/picture/potential-fraud-reported-as-fraud-number-AoWjjtI29

Another example on iFunny on February 11, 2022: https://ifunny.co/picture/why-does-aaron-rodgers-keep-calling-me-potential-fraud-remind-3RzyoeWJ9

Expansion from NFL focus to NBA on May 15, 2022: https://x.com/0toherr0/status/1526023787485048833

Expansion to non-sports (manga) on October 6, 2022: https://www.reddit.com/r/Chainsawfolk/comments/xxjoul/reminder_that_aldo_is_still_alive/

Expansion to MLB on October 15, 2022: https://x.com/byysportz/status/1581484064397492224

First instance as an exploitable on October 30, 2022: https://ifunny.co/picture/potential-fraud-remind-me-message-slide-to-answer-wni2zwaz9

Spread as an exploitable on November 15, 2022: https://www.reddit.com/r/NFCEastMemeWar/comments/yvzi6h/should_i_answer_this_i_dont_want_to_be_scammed/

Repeated use on Twitter/X on November 20, 2022: https://x.com/JoshCashman_/status/1594394169199726592

1860 upvotes and 96 comments on Reddit on December 11, 2022: https://www.reddit.com/r/nflmemes/comments/zj96cu/cleveland_is_where_qbs_go_to_die/

Another example on Twitter/X (with over 100k views as of June 21, 2025) on December 17, 2022: https://x.com/wingoz/status/1604188092327288832

Use with Dragonball Z on December 27, 2022: https://www.reddit.com/r/DBZDokkanBattle/comments/zw55ww/just_got_a_call_from_fraudhan_how_should_i/

Use on Facebook on January 22, 2023: https://www.facebook.com/photo.php?fbid=609344554532946&id=100063722192774&set=a.480194690781267

Use on Facebook on September 23, 2023: https://www.facebook.com/NFLHateMemes/photos/a87e1b81/325473456660525/?_rdr

Use on Tenor for Roblox on November 19, 2023: https://tenor.com/view/fraud-gif-956496738629530634

Expansion to NHL on February 19, 2024: https://x.com/Browndalorian/status/1759696076720996736

1663 upvotes and 386 comments on Reddit on October 20, 2024: https://www.reddit.com/r/NFCNorthMemeWar/comments/1g87y6f/incoming_call/

Another use on Facebook on December 21, 2024: https://www.facebook.com/groups/199621680160173/posts/8693111650811091/

Use on Threads: https://www.threads.com/@gatewaygrinders/post/DI9fZeZxYDY/connor-hellebuyck-looking-at-all-the-goals-hes-letting-in

Appears to also have some kind of spread on TikTok, but not sure how to navigate that app (sorry).

Google Trends shows the meme sees an uptick in popularity during football season with an all time peak in October 2023 with other smaller peaks in November 2022, December 2023, and November 2024: https://trends.google.com/trends/explore?date=all&geo=US&q=potential%20fraud%20meme&hl=en