Silent Reviews
Part of a series on TikTok. [View Related Entries]
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About
Silent Reviews are reviews of products presented with no speech, instead relying on physical actions, emotions and body language to review the subject. The trend was started by BookTok TikToker @stephreadsalot in October 2023 and spread over the following months, resulting in silent reviews of products and subjects beyond just books. In January 2024, the creator of the trend claimed she was stepping away from it due to its oversaturation online. Some silent reviews incorporate elements of ASMR.
Origin
On October 9th, 2023, TikToker[1] @stephreadsalot, a BookToker, posted a video where she reviews several books while remaining completely silent, using only physical actions to review the books, garnering over 300,000 views in three months (shown below).
@stephreadsalot Replying to @ABBIE ROTELLO like this? 😂 #stephreadsalot #booktokfyp #BookTok #bookreview #rapidreviews #rapidrecs ♬ original sound – StephReadsAlot
The TikToker continued to post more silent reviews going forward, becoming one of her more popular video series. For example, on October 11th, she posted a silent review to TikTok[2] that gained over 2.4 million views in three months (shown below, left). On October 13th, she posted a video to TikTok[3] that gained over 2.6 million views in three months (shown below, right).
@stephreadsalot Replying to @Marissa Colberg not gonna lie, this one made me giggle 😂 #stephreadsalot #booktokfyp #BookTok #bookrecommendation #bookreview #rapidreviews #silentreviews #funny ♬ original sound – StephReadsAlot
@stephreadsalot Replying to @Sierra Did i take it too far? 😂 (and the shirt was found at a Goodwill so i have no idea where its oringally from❤️) #stephreadsalot #booktokfyp #BookTok #bookrecommendation #rapidreviews #silentreviews #funny #bookreview ♬ original sound – StephReadsAlot
Spread
The trend became increasingly popularized both inside and outside of BookTok over the following months. On November 27th, 2023, TikToker[4] @janyias_bookjournal posted a silent book review that gained over 9 million views in two months (shown below, left). On December 18th, TikToker[5] @meitham posted a silent makeup review that gained over 3.4 million views in a month (shown below, right).
@janyias_bookjournal I LOVE these videos so i decided to hop on the trend📚. #silentbookreviews #fyp #booktok ♬ original sound – BookTalkWith_Janyiaa
@meitham I loved making this (i have an obsession) #fyp #viral #grwm #makeup #foryou #haul #sephora #glowrecipe #drunkelephant #onesize #charlottetilbury #rarebeauty #hudabeauty #shoppinghaul #summerfridays #patrickta #lipproducts ♬ original sound – mei
On January 8th, 2024, Business Insider[6] published an article about silent reviews in which they interviewed the trend's originator, who claims that the ubiquity of the trend has made her unenthusiastic about posting more silent reviews. On January 10th, TikToker[7] @stephaniepena__ posted a silent review of a box of cookies that gained over a million views in a day (shown below).
@stephaniepena__ Please Cody’s facial expressions are my favorite😭👩🏻❤️💋👨🏽🍪 #asmr #couplegoals #couple #couplecomedy #crumble #silentreviews ♬ original sound – Stephanie
Various Examples
@sjbleau I’m @thepicklegirl ♬ original sound – SJ
@haleypham ib: @Confessions of a bookseller ♬ original sound – Haley Pham
@nobeefonlychicken ok
@alyloren THIS WAS SO FUN LMFAOAOOA #shattermeseries #icebreaker #onceuponabrokenheart #books #booktok #silentbookreviews ♬ original sound – Aly
Search Interest
External References
[1] TikTok – stephreadsalot
[2] TikTok – stephreadsalot
[3] TikTok – stephreadsalot
[4] TikTok – janyias_bookjournal
[6] Business Insider – From perfume to pickles
[7] TikTok – stephaniepena__
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