About

Firework is a short-form video application and social network that allows users to share videos with those on the app. The app's key feature is "reveal" editing, which allows viewers to change the perspective of the video they are watching by rotating their device.

History

On September 13th, 2018, Firework held a global launch party for the application. The following month, on October 22nd, 2018, they released a video of the party (shown below, letf).

On March 8th, 2019, the company released "Reveal" videos, which would become the company's signature feature. That day, they released an introductory video on YouTube. The post received more than 79,000 views in less than one year (shown below, right).

On October 4th, 2019, The Wall Street Journal^[1] reported that Google has shown interest in acquiring Firework.

Features

Firework operates in a similar fashion to other video-recording applications with some slight variations. Users can record up to 30 seconds of video, 15 more than TikTok. According to TechCrunch, the function is tailored to storytelling rather than short music videos or lipsyncing, as seen on TikTok.

Additionally, unlike other social networks, users cannot comment on or like videos. Users only have the option to share or bookmark videos.

The core function of Firework is "Reveal."^[2] This allows users to change the perspective and see more information in the shot by rotating their devices (shown below, left). Those filming are shown both a "Default View" for vertical viewing and a "Reveal Area" for when the device is horizontal (shown below, right).

Search Interest

External References