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Pixiv (site domain: www.pixiv.net), usually stylized as pixiv, is a social networking service for illustrators in Japan, a sort of the equivalent of DeviantArt in the English web.
In 2007, the Japanese programmer Takahiro Kamitani, who hit upon the idea through Flickr, launched Pixiv on September 10th as a beta test. The website went under a renewal on December 18th into what it offers now. Later, Pixiv came to support multiple languages, including Japanese, English, Chinese, and Korean.
Pixiv announced that the number of community members reached 20 million in 2016 and then increased to 84 million in September 2022.
High Affinity with Doujin
Trends in Pixiv are often coupled with that of the Doujin market as many Doujin circles register the accounts and post promoting illustrations for their books released at doujin conventions or e-commerce sites. For example, Touhou Project fan art account for 5.8% of all illustrations.
Pixiv Encyclopedia is Pixiv's online glossary that offers information about many memes/fads relevant to illustrations through users' voluntary contributions.
In Pixiv, Project (企画, Kikaku) means user-generated events to post illustrations in the same themes. Pixiv's officials offer the exclusive tag for running projects, "Project Catalog" (企画目録,) and pages listing the catalogs. Except for a few large-scale projects represented by Pixiv Fantasia, users usually held casual events that utilize template images and the illustration response feature described next.
Illustration Response (Japanese: イメージレスポンス) is a sort of trackback feature in weblog tools that Pixiv's officials implemented on September 15th, 2008, to encourage more smooth collaborations among users. Pixiv users use this feature less to send completed illustrations as a response but often to share exploitable templates to enjoy drawing together in specific themes. On Pixiv, those are called "Illustration Response Project" (イメレス企画, Imeresu Kikaku). Expression Practice and Bottle Meme are famous successful illustration response projects.
Pixivision, formally called "Pixiv Spotlight," is Pixiv's official curation service that has provided tutorials on illustration techniques, interviews with creators, and trending tags/topics, including the home-grown memes, on the illustrators' community in both Japanese and English since 2014.
Pawoo is a Mastodon instance initially launched by Pixiv on April 14, 2017. This Japanese instance became the world-largest instance by earning 100,000 users just two weeks after its launch, and its number had increased to 200,000 in August of that year, thanks to its additional features for illustration-sharing. On the other hand, many other Mastodon instances have blocked Pawoo because of loli contents. In December 2019, Pixiv afforded this service to another company and withdrew from its running.
For the complete listing of memes that Pixiv is contributed, check out KYM Collection – Pixiv.
 Pixiv Announcement – pixiv hits 20 million users – 9th anniversary project ""Dark History Launcher"" release notice. / 09-10-2016
 GlobeNewswire – pixiv is Celebrating its 15th Anniversary and Over 84 / 09-20-2022
 pixiv Encyclopedia – The Dictionary of Doujin/Manga/Illustration/Derivative Works
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Nov 15, 2022 at 02:04PM EST
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