Spencer William Pratt is an American television personality. He is known for his role on MTV’s The Hills. Recently, most likely as a publicity stunt, Heidi Montag, his wife, and Spencer split up, and to prove to her that he loved her, he is joining the army or something (those facts might not be exactly straight, but that's my take on the events).

Some photos were released showing him running and jumping over a stream. These became exploited when the YouTube Vlogger Philip DeFranco started a photoshop contest. He supplied some photos with no background, and had his viewers supply the photoshopped pictures. People found that the images of Spencer were highly exploitable, showing him doing all manners of things (that involve running and jumping).

So far, the meme is in its infancy, still contained within The DeFranco Nation, as it is called. But I believe given some time and if the photos were spread around more, it could become a true meme.