Flex Paste

Flex Paste

Part of a series on Flex Tape. [View Related Entries]

Updated Sep 29, 2023 at 12:11PM EDT by Zach.

Added Feb 27, 2020 at 10:14AM EST by Sophie.

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Flex Paste is a sealant product made by the American company Flex Seal which was introduced in February 2020 as an addition to its successful Flex Seal product family which includes Flex Tape. The enthusiastic CEO of the company Phil Swift is featured in the product's commercials which inspired a series of object-labeling memes.


On February 14th, 2020, Flex Seal released "Flex Paste™ Commercial – Phil Swift" to YouTube (shown below). During the commerical Phil Swift demonstrates how Flex Paste can be used. The video garnered over five million views in two weeks. The product was also introduced to their site which described the product by saying "Flex Paste™ is a super thick rubberized paste that clings to the surface and instantly fills large gaps, cracks and holes. Once dry, Flex Paste turns into a strong, flexible, watertight, rubberized coating that seals out air, water and moisture."[2] On February 26th, Stay Hipp[1] published an article on the various memes the commercial inspired.

Paste on Wall

On February 15th, 2020, Redditor C-Legend posted an object-labeling meme of Phil Swift applying the past to a wall to r/dankmemes[3] (shown below, left). That same day, Redditor Thispostisveryfunny posted a similar object-labeling image regarding schoolwork to r/memes[4] (shown below, right).

23E7 Me FL PAS Stupid ass Memes ELE The Group Chat at 3am Happiness Massive amounts of work School ELES PASTE EUPER TICK TRASTE

Paste on Barrel

On February 16th, 2020, Redditor ElliotDot uploaded an object labeling meme of Swift plugging up a leak in a barrel with the paste to r/dankmemes[5] and gained over 500 points (97% upvoted) in 11 days (shown below, left). On February 23rd, Redditor Dahooligan559 used the template to post a meme regarding first graders to r/dankmemes[6] and received over 63,000 points (97% upvoted) in four days (shown below, right).

Society My depression ELEA BASTE "Be a man" FLEX PASTE First graders, An insult "You're not invited to my brithday party

That same day, Redditor prestidigtator used the same template to comment on movie directors' usage of the word nano (shown below). The image posted to r/dankmemes[7] accumulated over 52,300 points (97% upvoted) in four days.

Futuristic tech they can't explain Movie directors Nano



Search Interest

External Reference

[1] StayHipp – Flex Paste Memes

[2] Flex Seal Products – Flex Paste

[3] Reddit – r/dankmemes

[4] Reddit – r/memes

[5] Reddit – r/dankmemes

[6] Reddit – r/dankmemes

[7] Reddit – r/dankmemes

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