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Flex Paste is a sealant product made by the American company Flex Seal which was introduced in February 2020 as an addition to its successful Flex Seal product family which includes Flex Tape. The enthusiastic CEO of the company Phil Swift is featured in the product's commercials which inspired a series of object-labeling memes.
On February 14th, 2020, Flex Seal released "Flex Paste™ Commercial – Phil Swift" to YouTube (shown below). During the commerical Phil Swift demonstrates how Flex Paste can be used. The video garnered over five million views in two weeks. The product was also introduced to their site which described the product by saying "Flex Paste™ is a super thick rubberized paste that clings to the surface and instantly fills large gaps, cracks and holes. Once dry, Flex Paste turns into a strong, flexible, watertight, rubberized coating that seals out air, water and moisture." On February 26th, Stay Hipp published an article on the various memes the commercial inspired.
Paste on Wall
On February 15th, 2020, Redditor C-Legend posted an object-labeling meme of Phil Swift applying the past to a wall to r/dankmemes (shown below, left). That same day, Redditor Thispostisveryfunny posted a similar object-labeling image regarding schoolwork to r/memes (shown below, right).
Paste on Barrel
On February 16th, 2020, Redditor ElliotDot uploaded an object labeling meme of Swift plugging up a leak in a barrel with the paste to r/dankmemes and gained over 500 points (97% upvoted) in 11 days (shown below, left). On February 23rd, Redditor Dahooligan559 used the template to post a meme regarding first graders to r/dankmemes and received over 63,000 points (97% upvoted) in four days (shown below, right).
That same day, Redditor prestidigtator used the same template to comment on movie directors' usage of the word nano (shown below). The image posted to r/dankmemes accumulated over 52,300 points (97% upvoted) in four days.
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