Part of a series on Electronic Arts (EA). [View Related Entries]

Updated Jun 18, 2015 at 03:12PM EDT by Don.

Added Jun 18, 2015 at 02:40PM EDT by Don.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.


Unravel is an upcoming platform video game developed by Coldwood Interactive for the Windows, PlayStation 4 and Xbox One systems, in which the player solves physics-based puzzles by controlling an anthropomorphic yarn doll named Yarny.


The player navigates levels by controlling the protagonist Yarny, a small doll made of twine that slowly unravels as it moves. The unraveled yarn can subsequently be interacted with, allowing the player to solve physics-based puzzles in a variety of ways. According to Coldwood Interactive's creative director Martin Sahlin, the yarn is meant to metaphorically represent the way walking away from love makes people emotionally unravel.

Online History

On June 15th, 2015, Unravel was announced during the Electronic Arts press conference at the 2015 Electronic Entertainment Expo (E3). That day, the Unravel Game YouTube channel uploaded the announcement trailer to YouTube, where it gained over 380,000 views in the first 48 hours (shown below).

Martin Sahlin's E3 Presentation

During the game's announcement at E3, Coldwood Interactive creative director Martin Sahlin[4] explained the inspiration behind the game's mechanics and showed off his homemade Yarny doll (shown below). That day, a video of the presentation reached the front page of the /r/videos[1] and /r/gaming[2] subreddits, where many Redditors noted they found Sahlin's nervous shaking and emotional vulnerability very endearing.

That day, several Tumblr[9][10] users posted image macros and fan arts referring to Sahlin as "Yarn Man," many of which were archived on the Meme Documentation Tumblr[3] blog (shown below, left, middle). On June 16th, Sahlin posted several tweets[6][7][8] expressing his gratitude to his new fans (shown below, right). The following day, The Daily Dot[5] published an article titled "How 'Yarn Guy' Instantly Won Over the Internet at E3," highlighting many notable tweets and fan arts dedicated to Sahlin.

IF YOU SEE THIS IMAGE WHILE SCROLLING THE FIRST PAGE You have been visited by The swedish Man of Yarn Love and good feelings will come to you, but only if you post THANK YOU TREMBLING MAN Martin Sahlin @monkeybeach FollowW Thank you all so much. I'm just totally floored. In shock I guess. If shocks were super great things, that is. 10:10 PM-16 Jun 2015 t356 ★317 Martin Sahlin @monkeybeach Follow So much deserves to be said about all this, and I'll do my best to find the right words. But it might have to wait a few days. Hectic days. 10:13 PM 16 Jun 2015 わ 21 ★195

Search Interest

External References

Recent Videos

There are no videos currently available.

Recent Images 17 total

Top Comments


A genuine person presenting a project that he loves, pouring that love into his speech and actions on stage.

We need more of that and less of the stuffy business men (And celebrities) on stage during E3. Let the people that love the project present it.

Also, this game could be complete crap and I'd still buy it. I can't stand the thought of a sad Yarn Man.


+ Add a Comment

Comments (70)

Display Comments

Add a Comment

Hi! You must login or signup first!