Yerba Mate (Guayakí)

Yerba Mate (Guayakí)

Updated Jul 18, 2023 at 11:49AM EDT by sakshi.

Added Jul 17, 2023 at 02:24PM EDT by sakshi.

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Yerba Mate (Guayakí) refers to a packaged caffeinated drink by the company Guayakí, named after a plant of the same name. Yerba Mate is traditionally consumed in central and southern regions of South America, primarily in Paraguay, although it is now available worldwide in the form of energy drinks and loose leaf. Guayakí's Yerba Mate is often connected to the Art Hoe Wojak and California culture and enjoys a following comparable to that of Red Bull or Monster Energy.


Guayakí is an organic beverage company specializing in bottling and selling yerba mate products. The company is based in Sebastopol, California, and was founded in 1996 by CalPoly San Luis Obispo graduates Alex Pryor and David Karr.

Guayakí Yerba Mate has gathered a cult following over the past decade as an organic and purportedly healthy alternative to processed energy drinks like Red Bull and Monster Energy. Guayakí Yerba Mate is primarily distributed through organic and health-oriented stores like Whole Foods. [1]

Online History

Guayakí Yerba Mate is often associated with California and is known to be popular amongst California college students. On March 17th, 2017, Twitter[2] user @mikaelaxmd posted a tweet that read, "someone shotgunned a yerba mate in the lib i don't think i've ever seen anything more ucsb," referring to University of California, Santa Barbara. The tweet gathered over 400 likes in six years (seen below, left). On June 10th, 2017, Twitter[3] user @alexx_crz tweeted, "Yerba mate is the official drink of the UC system," gathering over 500 likes in six years (seen below, right).

mikaela @mikaelaxmd someone shotgunned a yerba mate in the lib i don't think i've ever seen anything more ucsb 9:13 PM . Mar 17, 2017 210 Retweets 7 Quotes 459 Likes Alex Cruz @alexx_crz Yerba mate is the official drink of the UC system 9:56 PM Jun 10, 2018 255 Retweets 10 Quotes 546 Likes ...

On January 7th, 2020, Twitter[4] user @dogwrld tweeted, "Dudes be drinking Yerba Mate but failing college, lmao focus on Yer BA Mate," gathering over 78,000 likes in two years (seen below, left). On July 16th, 2023, Twitter[5] account @BarcaWorldwide tweeted, "Leo Messi: "I am excited to be here in Miami, to relax, drink yerba mate and enjoy the beach… that's it." The tweet gathered over 16,000 likes in a day (seen below, right).

Justin @dogwrld Dudes be drinking Yerba Mate but failing college, Imao focus on Yer BA Mate 3:56 PM Jan 7, 2020 10.3K Retweets 486 Quotes 78.3K Likes 807 Bookmarks Barça Worldwide @BarcaWorldwide Leo Messi: "I am excited to be here in Miami, to relax, drink yerba mate and enjoy the beach... that's it" 9:18 PM Jul 16, 2023 · 605.8K Views 557 Retweets 72 Quotes 16.6K Likes 74 Bookmarks :

Notable Memes

Art Hoe Wojak / Yerba Mate Wojak

A popular meme that uses the imagery of a Guayakí Yerba Mate can is the wojak colloquially known as the "Art Hoe Wojak." The drawing is meant to parody a typical liberal arts student, featuring a choker, orange hair, glasses and a septum piercing.

The earliest known use of the wojak were two 4chan posts from October 10, 2018, posted to /mu/[7] and /pol/[6].

QUAYANI MILL YERBA MATE 71 witch 174KiB, 476x436, 1539219791861.jpg View Same OCR Google_iqdb SauceNAO Trace Anonymous [38/6/33] ID: gmKD5GTO Wed 10 Oct 2018 21:38:26 No.1889762733 View Reply Original Report Quoted By: >>188976644 >>188976681 >>188976806 >>188976855 >>188977856 >>188978079 >>188979840 >>188979879 >>188979977 >>188980032 >>188980283 >>188980845 >>188981019 >>188981172 >>188981541 >>188982320 >obama... *sips*... now THAT was a president Anonymous ID:MV7KXeES Wed 10 Oct 2018 21:41:06 No.188976539 Yikes Anonymous ID:nW41PbCY Wed 10 Oct 2018 21:41:59 No.188976640 >tfw no incel gf Anonymous ID: BRsq2wtc Wed 10 Oct 2018 21:42:02 No.188976644 Quoted By: >>188978399 >>188979883 >>188980218 >>188981187 >>188976273 yerba mate? more like yeah nah mate Report Report Report GUAYANI MORT MIL YERBA MATE TON witch! 153KiB, 476x436, arthoe.jpg View Same Google ImgOps iqdb SauceNAO Anonymous Wed 10 Oct 2018 21:03:11 No.83317099 [144 / 13 /?] View Reply Original Report Quoted By: >>83317118 >>83317126 >>83317143 >>83317201 >>83317383 >>83317743 >>83317784 >>83318222 >>83318345 >>83319098 >>83319618 >>83322313 >>83322973 >>83323424 >>83325705 *crack* Cigarettes After Sex... *sip* now THAT'S a band Anonymous Wed 10 Oct 2018 21:04:05 No.83317118 Report Quoted By: >>83317138 >>83317980 >>83320068 >>83317099 More like WEEN this girl LOVES WEEN (not a sex joke) She gives ween fans a bad name! Anyone else know who I'm talking about?? JESUS SHE LOVES WEEN

Various Examples

por que me la paso alucinando? FLAYADITO si uso yerba mate.. TERBA FULANO ARGENTO FLOADITO FLAYADITO suave 7926 TE START SEXUALIZING vad 14 을 ||| YERBA MATE ret @rad_milk most popular drinks by year: 2015: craft beer 2016: la croix 2017: yerba mate 2018: milk (projected pick) 7:26 PM. Feb 26, 2017 from Los Angeles, CA 163 Retweets 10 Quotes 938 Likes smi @smino Yerba Mate jus molly inna can. 3:16 AM • Apr 27, 2019 1,068 Retweets 108 Quotes 4,296 Likes 50 Bookmarks Authoritarian Authoritarian Left Authoritarian Right Economic- Economic Left Right Libertarian Left Libertarion Right All of you, get out! Except you, you stay. GAYAN YERBA MATE MRIH 80 VAGUS Uruguay starter pack Better than Argentina (but who isn't though) This guy Suicide Yerba mate everywhere Football NOT S----- bands Weed

Search Interest

External References

[1] Guayakí – Our Vision

[2] Twitter – mikaelaxmd

[3] Twitter – alexx_crz

[4]  Twitter – dogwrld

[5] Twitter – BarcaWorldwide

[6] 4chan – /pol/

[7] 4chan – /mu/

Recent Videos

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Recent Images 12 total

Top Comments


I hate how "health food" companies have to drive up the price of traditional consumables with their hippy-dippy "superfood" branding. Avocados and kombucha were fairly common in their home countries, with avocados being fairly cheap in México until gringos drove up the price. It sucks that yerba mate and kombucha have that snooty Liberal image along with high prices, as I actually like their taste and wish I could drink them without feeling self-conscious about it.


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