Tell Me Without Telling Me, also known as #TheTellMeChallenge, is a social game in which social media users ask others to share personal opinions and beliefs without using direct mentions of the subject.
On May 28th, 2019, Twitter  user @myjinseuphoria tweeted, "If you see this, you are obligated to tell me your bias without telling me their names." The tweet received more than 350 likes in less than two years (shown below).
The meme didn't begin to spread until the following year. On November 18th, 2020, Twitter user @mahabagin tweeted, "Tell me your University Series best boy without telling me their names." The tweet received more than 475 likes 135 retweets in less than one month (shown below, left).
The following month, the meme went viral on Twitter. On December 5th, Twitter user @fluffyfitz tweeted, "tell me you're lgbt without telling me you're lgbt." The tweet received more than 53,000 likes and 29,000 retweets in less than two weeks (shown below, right).
Shortly after the tweet spread, brand-associated Twitter accounts began joining the game. For example, the following day, the beer company Michelob shared a variation, asking users to respond (shown below).