three tiktok videos from the tell us challenge

Tell Me Without Telling Me

Updated May 03, 2021 at 06:53AM EDT by andcallmeshirley.

Added Dec 16, 2020 at 12:56PM EST by Matt.

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About

Tell Me Without Telling Me, also known as #TheTellMeChallenge, is a social game in which social media users ask others to share personal opinions and beliefs without using direct mentions of the subject.

Origin

On May 28th, 2019, Twitter [1] user @myjinseuphoria tweeted, "If you see this, you are obligated to tell me your bias without telling me their names." The tweet received more than 350 likes in less than two years (shown below).


BE 석지니 ’D ( @myjinseuphoria If you see this, you are obligated to tell me your bias without telling me their names. 8:45 PM · May 28, 2019 · Twitter for Android

Spread

The meme didn't begin to spread until the following year. On November 18th, 2020, Twitter[2] user @mahabagin tweeted, "Tell me your University Series best boy without telling me their names." The tweet received more than 475 likes 135 retweets in less than one month (shown below, left).

The following month, the meme went viral on Twitter. On December 5th, Twitter[3] user @fluffyfitz tweeted, "tell me you're lgbt without telling me you're lgbt." The tweet received more than 53,000 likes and 29,000 retweets in less than two weeks (shown below, right).


000 @mahabagin Tell me your University Series best boy without telling me their names flop = 9:14 PM · Nov 18, 2020 · Twitter for iPhone Tweet asking to Tell Me you are LGBT without telling me you are LGBT

Shortly after the tweet spread, brand-associated Twitter accounts began joining the game. For example, the following day, the beer company Michelob shared a variation, asking users to respond (shown below).[4]


Mahelob ULTRA Michelob ULTRA O @MichelobULTRA · Dec 7 Tell us you drink ULTRA without telling us you drink ULTRA. 169 27 30 204 Mattnarc @mattnarc Replying to @MichelobULTRA I like working out a lot but I still like a lot of beer 3:31 PM · Dec 8, 2020 · Twitter for iPhone

On TikTok, the game also went viral. As of December 16th, 2020 the hashtags #tellmechallenge[5] and #tellmewithouttellingme[6] has more than 6.9 million views and 3.8 million views (examples below).


https://www.tiktok.com/embed/v2/6903253207842032901
https://www.tiktok.com/embed/v2/6904788241791126790


Various Examples


https://www.tiktok.com/embed/v2/6905625958716361989
https://www.tiktok.com/embed/v2/6905154108819246341

https://www.tiktok.com/embed/v2/6903415804616822022
https://www.tiktok.com/embed/v2/6903661540751232261

Search Interest

External References

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