About

This Is My Bitch Scotty, She Runs the South refers to a catchphrase and scene from Baddies South in which Natalie introduces Scotty, who says, "I'm from the South," followed by Natalie saying, "She runs the South." The audio from the scene became the subject of lip dubs on TikTok in mid-2024 in which TikTokers say or caption something revealing or unexpected about another person as Natalie says, "She runs the South."

Origin

On July 3rd, 2022, The Zeus Network Facebook^[1] page posted a preview clip for season one, episode six of Baddies South, garnering over 1,000 reactions in two years.^[2] In the clip, Natalie introduces her friend Scotty to the cast as a replacement for cast member Christina. Scotty says she's "from the South" and Natalie follows up the statement by saying, "She runs the South."

On January 9th, 2024, TikToker^[3] @baddiesdeep posted the clip with an overlaid caption reading, "POV: me introducing a person into the friend group," garnering over 2.3 million views in nine months.

Spread

As early as July 2024, the audio of the scene became the subject of lip dubs and memes on TikTok. For example, on July 15th, 2024, TikToker^[4] @.lilmanman__ posted a meme using the audio to describe the act of quickly introducing a friend to the family and then leaving the room, garnering over 5 million views in three months.

On August 1st, X^[5] user @BDTRELILBROTHER posted, "This is my bitch Scotty she runs the south," as a standalone catchphrase on the platform, garnering over 11,000 likes in two months.

On September 5th, 2024, TikToker^[6] @lassielite posted a meme set to the audio featuring their dog, garnering over 184,000 views in a month. On September 19th, X^[7] user @ posted, "'This my bitch Scotty she runs the south' was such a raw introduction," garnering over 52,000 likes in a month.

Various Examples

Search Interest

External References