Time Warp Waterfall
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About
Time Warp Waterfall refers to a type of Time Warp visual effect on TikTok that allows the user to send a continuous ripple through a portion of their screen in a waterfall-like fashion. The effect gained major popularity on the app in January 2021.
Origin
On January 15th, 2021, TikTok enabled Time Warp Waterfall sticker (visual effect) on the app.[1] The sticker allowed users to send a continuous ripple through a portion of the screen in a waterfall-like fashion (examples shown below).
Spread
On January 15th, 2021, the sticker gained viral popularity on TikTok, with hashtags #cascada[2] and #водопадчеллендж[3] gaining viral popularity among Spanish-speaking and Russian-speaking TikTok users, respectively. The latter hashtag was suggested automatically for Russian users using the visual effect.
On January 15th, TikTok users @iamthechaim and @valeev_artur posted two of the earliest viral memes within the trend, gaining over 1.8 million views 557,000 views in one week, respectively (shown below, left and right).
https://www.tiktok.com/embed/v2/6917994634685762821
https://www.tiktok.com/embed/v2/6918331665571990785
In many clips, users utilized the effect to perform a "dance" with their eyes (example shown below, left), or to elongate their neck to make it appear as if their head is floating (shown below, right).
https://www.tiktok.com/embed/v2/6918875227036339458
https://www.tiktok.com/embed/v2/6919172627303042310
As of January 20th, over 43.5 million videos were submitted under the #водопадчеллендж hashtag.
Various Examples
https://www.tiktok.com/embed/v2/6918391931131268354
https://www.tiktok.com/embed/v2/6918887419483868422
https://www.tiktok.com/embed/v2/6919422984251854081
https://www.tiktok.com/embed/v2/6919355396838690049
https://www.tiktok.com/embed/v2/6919474425503026434
https://www.tiktok.com/embed/v2/6919228582715772166