In 2014, former British prime minister Tony Blair and his wife Cherie published a Christmas card captioned 'Season's greetings'. However, Blair's particularly awkward-looking grin in the photo spawned numerous memes, with his disturbed eyes and fierce expression confusing the Internet.

Mr and Mrs Blair never had the perfect image with Christmas cards in previous years: in 2001 they attracted criticism for including their three teenage children and 23-month-old son, in response to accusations their previous cards were too presidential; and in 2003 for their children looking slightly uncomfortable – that picture Downing Street asked the press not to publish. In 2004, they excluded their children but Blair sat on a regal-looking chair was seen to look as though it were in a catalogue.

However, it was the 2014 picture that provoked attention for its awkwardness. Whilst Cherie's pose – a similarly startled expression with her head on Tony's chest – did not rattle as many cages, Tony's odd expression and stiff body language, which was fairly similar to the card photo in 2006 in which Mr and Mrs Blair stood on the stairs in Downing Street, confused many Internet users.