WDYDWYD? (Why Do You Do What You Do?) - Images

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WIRED Magazine article

3 Il WHYASK WHY An existential meme infects Silicon Valley. Why do you do what you do? In Silicon Valley, that question has become the hottest team-building meme since Outward Bound-and it's spreading. WDYDWYD began at Burning Man in 2004, when art ist and entrepreneur Tony Deifll took photos of strangers posing with answers to the query written on cardboard signs-TO SAVE THE WORLD, I FEEL GUILTY IF I DON'T, and so on. Deifell made the project open source and started posting pics on the Ning social network. By 2007, the meme had left the playa for the boardroom. Deifell started leading a group version of WDYDWYD-people hash out answers in front of coworkers at the National Holistic Institute Google, and elsewhere. "It's a decep- tively simple way to get people to connect to their core values and tell their story," says Evan Wittenberg Google's head of global leader- ship development. "Those are two huge anchors for good leadership." WDYDWYD is big at Twitter, too "l saw it in 2006, probably on Fark or Memepoo" says Del Harvey, Twit ter's director of trust and safety, who regularly asks members of her team. "If someone says they love commu nicating, maybe they should be writ ing instead of working in Excel." Now Deifell's project is mutating even more. Student Joe Molough ney founded a WDYDWYD Face book group. Photographer Bi Kennedy scribbled answers on a whiteboard (IT GETS ME LAIo!) in stop-motion on YouTube. Hugh MacLeod, author of the cartoon business manual Ignore Everybody and 39 Other Keys to Creativity drew his answer. And French perfor mance artist Séverine Carminati is working on a stage show. Why are they all doing what they're doing? To proliferate the meme, of course. -Ted Greenwald ounded a W
3 Il WHYASK WHY An existential meme infects Silicon Valley. Why do you do what you do? In Silicon Valley, that question has become the hottest team-building meme since Outward Bound-and it's spreading. WDYDWYD began at Burning Man in 2004, when art ist and entrepreneur Tony Deifll took photos of strangers posing with answers to the query written on cardboard signs-TO SAVE THE WORLD, I FEEL GUILTY IF I DON'T, and so on. Deifell made the project open source and started posting pics on the Ning social network. By 2007, the meme had left the playa for the boardroom. Deifell started leading a group version of WDYDWYD-people hash out answers in front of coworkers at the National Holistic Institute Google, and elsewhere. "It's a decep- tively simple way to get people to connect to their core values and tell their story," says Evan Wittenberg Google's head of global leader- ship development. "Those are two huge anchors for good leadership." WDYDWYD is big at Twitter, too "l saw it in 2006, probably on Fark or Memepoo" says Del Harvey, Twit ter's director of trust and safety, who regularly asks members of her team. "If someone says they love commu nicating, maybe they should be writ ing instead of working in Excel." Now Deifell's project is mutating even more. Student Joe Molough ney founded a WDYDWYD Face book group. Photographer Bi Kennedy scribbled answers on a whiteboard (IT GETS ME LAIo!) in stop-motion on YouTube. Hugh MacLeod, author of the cartoon business manual Ignore Everybody and 39 Other Keys to Creativity drew his answer. And French perfor mance artist Séverine Carminati is working on a stage show. Why are they all doing what they're doing? To proliferate the meme, of course. -Ted Greenwald ounded a W

WDYDWYD? (Why Do You Do What You Do?)
wdydwyd tony deifell wired ted greenwald

Because being exhausted, yet nowledgeable, is better than beina ONa Itl all pay off one of these day (But when
Because being exhausted, yet nowledgeable, is better than beina ONa Itl all pay off one of these day (But when

WDYDWYD? (Why Do You Do What You Do?)

1 MARK TIME WHLE WAITING BECOME APPARENT 1HE LONGER I wAIT THE LESS TIME E HAVE To FuLFILL AM WATING FoR mY EPPHANY
1 MARK TIME WHLE WAITING BECOME APPARENT 1HE LONGER I wAIT THE LESS TIME E HAVE To FuLFILL AM WATING FoR mY EPPHANY

WDYDWYD? (Why Do You Do What You Do?)

Because f need to Breathe in life; Breathe out art and poetry
Because f need to Breathe in life; Breathe out art and poetry

WDYDWYD? (Why Do You Do What You Do?)

.why not?
.why not?

WDYDWYD? (Why Do You Do What You Do?)

Because there isn' enough fun in life.
Because there isn' enough fun in life.

WDYDWYD? (Why Do You Do What You Do?)

I do what I do to document my world Share my experiences.
I do what I do to document my world Share my experiences.

WDYDWYD? (Why Do You Do What You Do?)


WDYDWYD? (Why Do You Do What You Do?)

wdydwyd
wdydwyd

WDYDWYD? (Why Do You Do What You Do?)

I do what i do because stil11 want to feel alive when men stop noticing me.
I do what i do because stil11 want to feel alive when men stop noticing me.

WDYDWYD? (Why Do You Do What You Do?)

BECAUSE YOU MAKE ME
BECAUSE YOU MAKE ME

WDYDWYD? (Why Do You Do What You Do?)

BORING TO LIVE MY LIFE THE AY YOU DO
BORING TO LIVE MY LIFE THE AY YOU DO

WDYDWYD? (Why Do You Do What You Do?)

because donit
because donit

WDYDWYD? (Why Do You Do What You Do?)

BECAUS breaking will 1 Set me
BECAUS breaking will 1 Set me

WDYDWYD? (Why Do You Do What You Do?)


WDYDWYD? (Why Do You Do What You Do?)

DO WHAT J ANT TO
DO WHAT J ANT TO

WDYDWYD? (Why Do You Do What You Do?)

BECAUSE la i dont wanma Iisten to you
BECAUSE la i dont wanma Iisten to you

WDYDWYD? (Why Do You Do What You Do?)

ecause the are uhat matter imall thing
ecause the are uhat matter imall thing

WDYDWYD? (Why Do You Do What You Do?)


WDYDWYD? (Why Do You Do What You Do?)

HAPPY wdydwyd
HAPPY wdydwyd

WDYDWYD? (Why Do You Do What You Do?)