About

Wipe It Down refers to a series of TikTok videos in which people film themself wiping down a mirror only to reveal that with one wipe their appearance is different. The trend, which became popular in late April 2020, typically uses a sound clip to Roddy Ricch's 'The Box' or a sound clip of the 2020 song "Wipe It Down" by BMW Kenny.

Origin

On April 26th, 2020, TikToker rominagafur uploaded a video using the sound clip "The Box – Roddy Ricch" (shown below). The video, which features the TikToker wiping a mirror and, for a split second, can be seen in the mirror wearing a mask, gained over 730,000 likes in a month.

Spread

On April 27th, 2020, TikToker theprettygirlsguide used the same format in a POV video with the caption "in a world where mirrors can show ur true self a servant sees who she’s really meant to be" (shown below, left). The video garnered over 125,000 likes in a month. On May 9th, TikToker iamlaurencompton used the sound clip "Wipe It Down – BMW KENNY"^[1] and participated in the trend, adding a Harley Quinn cosplay (shown below, center). The video received over 2.4 million likes in ten days. On May 16th, TikToker abbyrartistry uploaded another popular iteration that accumulated over 1.8 million likes in three days (shown below, right).

Various Examples

Search Interest

External References