Roddy Ricch's "The Box"
This submission is currently being researched & evaluated!
You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.
About
Roddy Ricch's "The Box", often referred to as Ee Er, is a song featured on American rapper Roddy Ricch's debut studio album Please Excuse Me for Being Antisocial which was released in December 2019 and reached the top three spot on the Billboard Hot 100.[6] The song became popular on TikTok and social media due to having an ad-lib that sounds like a loud squeak from a windshield wiper.
Origin
On December 5th, 2019, Roddy Ricch released "The Box" official audio to YouTube (shown below). The video gained over 27.8 million views in a month. The next day, Roddy Ricch released his full album and shared it to his Twitter account and received over 13,100 likes and 4,100 retweets in a month.[2]
Spread
On December 9th, 2019, TikToker @jaywill4real uploaded a video of a person cleaning a mirror using "The Box" which with the caption "This how Roddy Ricch made The Box" (shown below, left). The video gained over 616,800 likes in a month (shown below, left). The next day, TikTok user @kweyb uploaded another video that comments on the squeaky sounding beat (shown below, center). The video garnered over 63,700 likes in a month. On December 15th, TikToker @mattsmall19 received over 63,200 likes in a month for a similar video (shown below, right).
https://www.tiktok.com/embed/v2/6768650292444679429
https://www.tiktok.com/embed/v2/6768958864097365253
https://www.tiktok.com/embed/v2/6770782535510183173
On December 29th, Roddy Ricch[3] tweeted "THE BOX went gold in 3 weeks!" (shown beow, left). The tweet accumulated over 75,900 likes and 10,100 retweets in two weeks (shown below, left). On January 1st, 2020, Twitter user @Simply__danny[4] posted a Meryl Streep Singing meme about the song's beat (shown below, right). The tweet garnered over 100 likes in nine days.
On January 4th, @LeatherCadillac compared the song to a scene in SpongeBob SquarePants where SpongeBob slides his chair back and forth (shown below). The tweet gained over 200 likes in six days.
Spongebob “The Box” memes; a thread pic.twitter.com/cwRUsxDCjK
— ｙａｅ ｙａｅ (@LeatherCadillac) January 4, 2020
On January 6th, Atlantic producer @KEEFABLACK[5] tweeted, "we made The Box at 6am in NYC after being up all night, you can only imagine my face when roddy already finished the song and said “Wait let me add something” & EHH ERRR 🚪 EHH ERR was born 🤣" (shown below). The tweet received over 59,100 likes and 10,300 retweets in four days. That day Rolling Stone[1] published an article about the song and its viral quality.
Various Examples
Watch me have a silly goose time on TikTok. #thebox #theboxchallenge #artist #artstudio #homestudio #artsupplies #TikTok #artistlife #pittsburghartist #pgh #congratspod pic.twitter.com/atfAKlEVcW
— Ryan (@deadofnight_art) January 5, 2020
How Roddy Rich Made "The Box" 😂😂😂💀 pic.twitter.com/d6dzCLTse4
— The Petty King (@RichieMerkz) January 5, 2020
so i saw that one video that's an edit of people just jammin and vibing and i was listening to The Box by Roddy Rich (i literally only found out about it yesterday because of that dracula meme) and
— Solid Kira (@KiraIsSolid) January 3, 2020
they kinda synced?
so i just downloaded that video and slapped the song on it pic.twitter.com/pBBtMAgHce
Search Interest
External References
[1] Rolling Stone – Roddy Ricch The Box
[2] Twitter – RoddyRicch
[3] Twitter – RoddyRicch
[4] Twitter – Simply__danny
[5] Twitter – KEEFABLACK
Top Comments
Mace121
Jan 11, 2020 at 03:59PM EST
JERACERX
Jan 12, 2020 at 01:30PM EST in reply to