Klondike famously struck gold when their marketing department put out the slogan "What would you do for a Klondike Bar." Now Evian is cheekily trying to mimic that success with its new slogan, "So good, you'd do anything for it," an advertising campaign starring legendary team player Andy King.

It's been a year since the Netflix documentary on Fyre Festival dropped and cemented King's legacy as a hero who'd do whatever is necessary to help people. King, you'll remember, was the man who walked to Bermuda customs "fully prepared" to trade oral sex for a shipment of bottled water.

King's anecdote was unquestionably the most memorable moment of Fyre: The Greatest Party That Never Happened, kickstarting his year as a meme star. On Friday, Evian rewarded King's team spirit with a job as a spokesperson for their new ad campaign.

View this post on Instagram

Who’s thirsty!? 💦 On the one year anniversary of my doc debut, evianwater is releasing a special bottle with a new slogan… all in honor of my infamous team spirit 😂😂 Follow me &amp; tag a friend in a comment below before tomorrow (Sat 11:59PM ET) for a chance to win one of these 10 custom bottles 💦 #evianpartner . . . . . NO PURCHASE NECESSARY, for a chance to win just tag a friend. Winners will be selected randomly and will be contacted via Instagram direct message on 1/22/2020. (Open to U.S. residents only, 18 years old or more at the time of the event.)</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/realandyking/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Andy King</a> (realandyking) on Jan 17, 2020 at 6:03am PST

“As a long-time Evian fan -- of both the water itself and the brand’s sustainable practices -- I could not be more thrilled!” King wrote in a statement.

It just goes to show that a positive attitude and a willingness to go a little out of one's comfort zone can do wonders for one's professional career.