Mike Bloomberg might be the first candidate to use meme influencers as part of his campaign strategy, but Joe Biden is the first to use it against him.

In a new attack ad by Joe Biden, the former vice president mimics the sponsored content format used by "Jerry Media"/memes/people/elliot-tebele-fuck-jerry/'s political wing Meme 2020 for the Bloomberg campaign to pick apart the billionaire's "cool guy" image.

Welcome to the debates, Mike. We have a lot to catch up on about Barack Obama’s record. pic.twitter.com/bMYPLYwnfQ

— Joe Biden (Text Join to 30330) (@JoeBiden) February 19, 2020

The past few months haven't been kind of Biden, who has dramatically fallen from his position as national frontrunner candidate at the start of the democratic primaries. However, since Bloomberg's sudden, and expensive, jump into the race, he's become the target for candidates who have been campaigning for months.

Last week, the Bloomberg campaign, with the help of Jerry Media, littered Instagram with spon-con about the candidate. These mock direct messages between Bloomberg and prominent Instagram meme influencers, such as FuckJerry and Sonny5ideup, became the subject of parody and conversation online with some criticizing the accounts for taking money from the candidate.

It seems unlikely that using the format against Bloomberg will endear Biden with younger voters. However, some supporters appear to like the ad.

Bloomberg wouldn't even endorse Barack in 2008. He wouldn't endorse him," Biden lamented Sunday on NBC News' "Meet the Press." "You know, he endorsed Bush. He endorsed, you know, the Republican before that. All of a sudden, he's his best buddy."https://t.co/cS2uwbrecg

— KSD (@KSD371) February 19, 2020

This is Biden's best ad yet, and it absolutely wrecks Bloomberg. https://t.co/Gpkl6MUQ1u

— Baptiste Lerak (@Baptiste_Lerak) February 19, 2020

Others, however, are more critical.

pic.twitter.com/vD4uVaxnw2

— Nathan Bernard (@nathanTbernard) February 19, 2020