In 2017, Twitter user @justjamiie inadvertently launched a meme when he found a picture of an older emo man and compared him to YouTuber Logan Paul.

when did Logan Paul go emo pic.twitter.com/4pUSOyDAof

— jamie corbett (@justjamiie) July 9, 2017

The joke stuck around through Paul's descent into YouTube's pariah and his subsequent comeback as an amateur boxer, but now it's finally come full circle, as Paul embraced the meme earlier this week.

i did it pic.twitter.com/rXaxW8Bi5q

— Logan Paul (@LoganPaul) March 4, 2020

In a recent vlog, Paul dressed up as the emo gentleman and shot a video of him doing a bunch of stereotypically emo stuff, like singing My Chemical Romance and talking about how much he hates the world. It's all very "2007 emo," but it's a decent send-up of the culture.

Of course, as with everything Logan Paul-related, he didn't get through it without attracting some criticism.

Logan Paul put MCR in his new video, pack it up guys the rawring 20’s is cancelled, emo is cancelled, we had a good run but it’s over

— yeah i’m emo? so what? (@ThyArtIsMemes) March 5, 2020

i’m sorry to say but i am retiring from being emo. logan paul is to blame.

— Naomi (@ceoofrawring20s) March 4, 2020

you know when I said "emo revival" and "rawring 20s" I didn't mean whatever the fuck this Trisha Paytas & Logan Paul shit is y'all can keep that

— h. (@Iamwhoaml) March 5, 2020

RIP emo. You were forever misunderstood.