Actor Terry Crews, best known for bringing an overwhelming sense of enthusiasm to whatever he's in, is attracting controversy for bringing an overwhelming sense of enthusiasm to an ad from Amazon about how great it is to work there.

@terrycrews #ad @Amazon ♬ original sound – Terry Crews

Amazon is well known for not being a great place to work, according to many online. In the past, the company has gotten in trouble for offering low pay, fighting unionization efforts and exploiting its workers — once famously limiting its employees' bathroom breaks to the point that they were urinating in bottles.

In recent years, the company has tried to get the message out that it's actually a great place to work, with limited success: they once tried to deploy an army of ambassador Twitter accounts to combat negative press and recently attracted criticism for advertising that their employees could enter a mental health cube if they needed a break.

The Crews ads on TikTok seemed as transparently cynical as previous image-boosting attempts to onlookers, and Crews' name trended on Twitter Wednesday afternoon alongside the backlash.

this is deranged man pic.twitter.com/3CTPZsCLZ2

— hasanabi (@hasanthehun) November 10, 2021

This is Terry Crews cosplaying as a poor person to do an ad for union busting.
He's basically John Cena's character from Suicide Squad now. https://t.co/Inb5MBKFTk

— Elie Mystal (@ElieNYC) November 10, 2021

Amazon: We can't afford to pay our workers more.

Also Amazon: We're going to pay Terry Crews a boatload of money to come roleplay as a poor person for a few hours. https://t.co/QflTqy5j7a

— Cobra Sigh (@BuffaloBobZ) November 10, 2021

terry crews (in amazon commercial, waving to another warehouse worker): hello stephanie!

me: damn i gotta work there

— Rajat Suresh (rajat_suresh) <a href="https://twitter.com/rajat_suresh/status/1458484138013597698?ref_src=twsrc%5Etfw">November 10, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> <blockquote class="twitter-tweet"><p lang="en" dir="ltr">If TV and the internet had existed in the 1700-1800 Terry Crews would’ve done an ad for slavery just like this. <a href="https://t.co/wHXDnMVtjL">https://t.co/wHXDnMVtjL</a></p>&mdash; Public Enemies Podcast (TheEnemiesPE3) November 10, 2021

Suffice to say, it seems the Terry Crews-Amazon ad has done little to boost either's reputation.