About

Tough Guy Face Lens Filter, also known as Chad Filter and Mewing Filter, refers to a Snapchat filter that makes one's face looks like Gigachad, giving them one raised eyebrow and an exaggerated chin. The filter grew popular in July 2024 on TikTok as users applied it to their own faces and the faces of various characters.

Origin

Snapchat^[1] released a filter named "Tough Guy Face Lens". In the filter, the user's face is altered by giving it a raised eyebrow, a sharp jaw and an exaggerated chin.

It is unclear when the first edit was uploaded, but on June 21st, 2024, TikTok^[2] user @idolatro24_ uploaded the earliest video to introduce the filter, using it with his face in the video. It received over 4.5 million views in one month (shown below).

Spread

The filter didn't get much attention until July 2024, at which time many TikTokers started using the filter on their faces or other objects. For example, on July 8th, 2024, TikTok^[3] user @ynzkee.3 uploaded a video recording of DC Comics film while using the filter. The video received over 30 million views in three weeks (shown below, left). On July 22nd, 2024, TikTok^[4] user @mateus_hwang uploaded a video of himself using the filter. The video received over 72 million views in one week (shown below, right).

On July 26th, 2024, Twitter / X^[5] user @UpdatingOnRome uploaded a video of someone recording various Roman statues while using the filter. The post received over16,000 reposts and 173,000 likes in one week (shown below).

Various Examples

Search Interest

Unavailable

External References